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Posts Tagged ‘ROI’

IIeX Participants Take on Day 2

Posted by Paula KramerWednesday, June 18, 2014, 11:32 am No Comments
After a whirlwind first day of exciting innovation opportunities and discussions about the future, participants at the IIeX conference in Atlanta, Georgia were eager to begin Day 2.
This was posted under category: Best Practices, Big Data, Consumer Experience, Consumer Technology, General Information, Market Research Techniques, Social Media Tags: , , , , , , , , , , , ,

Marketing In Crisis – What Does That Mean For Market Research?

Posted by Edward AppletonFriday, May 31, 2013, 13:44 pm 9 Comments
Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. Why is this relevant for Market Research?
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Marketing, Reports and Whitepapers, State of the Industry, The Global View Tags: , , , , , , , , , , , , , ,

Jeffrey Hennings’s #MRX Top Ten – Market Research Is Disparaged, Outlawed and Dead

Posted by Jeffrey HenningTuesday, March 20, 2012, 18:15 pm No Comments
Of the 1308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted.
This was posted under category: Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Results of the BRITE-NYAMA Marketing Measurement in Transition Study

Posted by Leonard MurphyMonday, March 12, 2012, 7:30 am 1 Comment
Announcing the results of the first BRITE-NYAMA Marketing Measurement in Transition Study. The study surveyed senior marketing executives from large corporations in order to gain a better understanding of changing practices in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing.
This was posted under category: Association News, Best Practices, Branding, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Survey, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Should Research Agencies be Paid for the Value of Their Insights?

Posted by Edward AppletonTuesday, October 25, 2011, 6:45 am 11 Comments
An article in the October 2011 issue of Research Live ("The Value of Research" by Tim Phillips - it didn't appear to be in their online edition, but there is an alternate take here) on the topic of Agency remuneration prompted me to share my thoughts as a client-side researcher on the subject of ROI and market research.
This was posted under category: Best Practices, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Has Market Research Waited Too Long (To Evolve)?

Posted by Leonard MurphySunday, February 27, 2011, 22:45 pm No Comments
I've written before about the impact that DIY platforms, emerging integrated business intelligence technology, insight-driven brand consultancies, and other new supplier types that thrive on collecting and analyzing data from multiple channels are having on the market research space. Examples of this trend includes companies like Alterian, Clarabridge, CivicScience, and host of others. These rapidly developing new entrants to the space are creating whole new value models that are a direct challenge to traditional market research firms. Deccoda represents the next evolution of this new paradigm; a technology driven offering that directly ties in multi-channel data collection and analysis and combines it with market simulations, marketing mix analysis, and predictive modeling to give marketing organizations real-time, actionable, ROI-driven data.
This was posted under category: Business Leadership, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Social Media, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , ,