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Posts Tagged ‘ROI’

ARF 2015: HUNTING FOR GROUND TRUTHS IN THE ANALYTIC AGE

Posted by Tom EwingMonday, March 30, 2015, 8:29 am 1 Comment
Re:think 2015 looked to reconcile old and new, though at times it had the feeling of an uneasy summit meeting.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Social Media, State of the Industry, Text Analytics, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Rubber … Meet Road. Time to Decide What to Do!

Posted by Richard EvensenThursday, February 19, 2015, 15:10 pm 3 Comments
Day 2 of the Insight Innovation eXchange in Amsterdam provided even more content to chew on, making me feel like Dionysus at a banquet being stuffed continually by chefs from all sides.
This was posted under category: Analytics, Best Practices, Business Practices, Consumer Experience, Consumer Technology, General Information, Innovation in Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research Tags: , , , , , , ,

IIeX Participants Take on Day 2

Posted by Paula KramerWednesday, June 18, 2014, 11:32 am No Comments
After a whirlwind first day of exciting innovation opportunities and discussions about the future, participants at the IIeX conference in Atlanta, Georgia were eager to begin Day 2.
This was posted under category: Best Practices, Big Data, Consumer Experience, Consumer Technology, General Information, Market Research Techniques, Social Media Tags: , , , , , , , , , , , ,

Marketing In Crisis – What Does That Mean For Market Research?

Posted by Edward AppletonFriday, May 31, 2013, 13:44 pm 9 Comments
Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. Why is this relevant for Market Research?
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Marketing, Reports and Whitepapers, State of the Industry, The Global View Tags: , , , , , , , , , , , , , ,

Jeffrey Hennings’s #MRX Top Ten – Market Research Is Disparaged, Outlawed and Dead

Posted by Jeffrey HenningTuesday, March 20, 2012, 18:15 pm No Comments
Of the 1308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted.
This was posted under category: Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Results of the BRITE-NYAMA Marketing Measurement in Transition Study

Posted by Leonard MurphyMonday, March 12, 2012, 7:30 am 1 Comment
Announcing the results of the first BRITE-NYAMA Marketing Measurement in Transition Study. The study surveyed senior marketing executives from large corporations in order to gain a better understanding of changing practices in the following areas: data collection and usage, marketing measurement and ROI, and the integration of digital and traditional marketing.
This was posted under category: Association News, Best Practices, Branding, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry Trends, Market Research in the News, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Survey, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,