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Posts Tagged ‘ROI’

Why Is Market Research The First Area To Be Cut?

Posted by Neal ColeTuesday, April 5, 2016, 8:51 am 11 Comments
Why is there a perception that the research budget is fair game when times are difficult? Here are the main factors behind this attitude to market research.
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumers, Data, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Will Zero-Based Budgeting Suffocate Brand Building?

Posted by Shane SkillenTuesday, March 29, 2016, 6:41 am 1 Comment
Will Zero-Based Budgeting Suffocate Brand Building? Not for smart marketers who see lean times as an opportunity to lead and shine.
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

ARF 2015: HUNTING FOR GROUND TRUTHS IN THE ANALYTIC AGE

Posted by Tom EwingMonday, March 30, 2015, 8:29 am 1 Comment
Re:think 2015 looked to reconcile old and new, though at times it had the feeling of an uneasy summit meeting.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Rubber … Meet Road. Time to Decide What to Do!

Posted by Richard EvensenThursday, February 19, 2015, 15:10 pm 3 Comments
Day 2 of the Insight Innovation eXchange in Amsterdam provided even more content to chew on, making me feel like Dionysus at a banquet being stuffed continually by chefs from all sides.
This was posted under category: Analytics, Best Practices, Business Practices, Consumer Experience, Consumer Technology, General Information, Insight Innovation Exchange, Insights, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research Tags: , , , , , ,

IIeX Participants Take on Day 2

Posted by Paula KramerWednesday, June 18, 2014, 11:32 am No Comments
After a whirlwind first day of exciting innovation opportunities and discussions about the future, participants at the IIeX conference in Atlanta, Georgia were eager to begin Day 2.
This was posted under category: Best Practices, Big Data, Consumer Experience, Consumer Technology, Consumers, General Information, innovation, Insight Innovation Exchange, Market Research Techniques, Social Media Tags: , , , , , , , ,

Marketing In Crisis – What Does That Mean For Market Research?

Posted by Edward AppletonFriday, May 31, 2013, 13:44 pm 9 Comments
Marketing is taken less and less seriously in a broad range of companies and industries, often being degraded simply to an execution function for other more respected departments such as R&D and Finance. Why is this relevant for Market Research?
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Insights, Market Research, Market Research in the News, Marketing, Reports and Whitepapers, State of the Industry, Strategy, The Global View Tags: , , , , , , , , , , ,