Is it possible to do a valid quantitative study in under two weeks? It depends on how good your vendor is, but also on how good you allow your vendor to be. Continue reading »

I’ve told you what frustrates me about the marketing and branding of research vendors. But what’s attractive, intriguing, and appealing? Continue reading »

In an industry where we claim to be able to help our clients brand and market their products, why is so much branding and marketing so poor in our industry? Continue reading »

Online surveys often use sliders in an attempt to spark respondent engagement and relieve the tedium of grids and radio buttons. But in relieving the tedium, you are probably getting biased data. Continue reading »

In research, too often we’re concerned with whether consumers like or dislike things. There are far more important issues we should be evaluating. Continue reading »

If Home Depot didn’t put contractors out of business, and desktop publishing didn’t kill the graphic design industry, why are we so worried about DIY research? Continue reading »

Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find. Continue reading »

Are you paying enough attention to the boring part of the research that can destroy your project? Continue reading »

Nuance is critical in questionnaire design. One nuance missed by many is the appropriate use of time frames when asking people about their activities. Continue reading »

In a world where any methodology choice can introduce some bias to your data, it’s imperative to understand how your findings may skew because you chose phone over online (or online over phone, or river sample over panel sample, or any other choice you made). Continue reading »