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Posts Tagged ‘Ruth Krichelo’

#ARFAM8 : Award Winning paper: What Drives Successful Telco Digital Marketing ROI on Facebook?

Posted by David BrudenellTuesday, June 11, 2013, 12:51 pm No Comments
Sean Bruich and Ruth Krichelo from Facebook brought a supplier perspective of how Facebook used ‘Big Data’ to help its advertisers come closer to the measurement divide between social impressions and clicks with real-world sales lift.
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