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Posts Tagged ‘sample quality’

Is Your Sample Quality Getting Better or Worse?

Posted by Phil MoyerWednesday, August 17, 2016, 7:00 am No Comments
With so many new entrants into the sample industry, and all vying for the attention of some of the busiest professionals we know – doctors, if you are in the life sciences – it is always wise to ask tough questions about your sample.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, Recruitment, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

GRIT Says Panel Woes Are Jeopardizing MR’s Future. There’s an Answer.

Posted by Michael SmithThursday, June 23, 2016, 7:00 am 2 Comments
State-of-the-art mobile research is the innovation our industry needs to embrace. But before that can happen, we have to overcome a common misconception about what mobile research really is, and what it can accomplish.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumers, Contributors, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Qualitative Research, Online Research, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Look Who’s Talking, Part 1: Who Are the Most Frequently Mentioned Research Panels?

Posted by Tom H.C. AndersonMonday, May 16, 2016, 7:37 am 6 Comments
SURVEY TAKERS AVERAGE TWO PANEL MEMBERSHIPS AND NAME NAMES
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Consumers, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, Research Companies, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, State of the Industry, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

CASRO Transformation Series: SSI – Rules of Transformation in a Tech-Driven World

Posted by Jeff ResnickWednesday, February 17, 2016, 7:34 am 1 Comment
The world of panels and sampling is an area experiencing rapid change and innovation, so in this month’s blog, we share the insights of Chris Fanning, President and CEO of SSI.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Business Leadership, Consumer Technology, Data, Data Visualization, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research Techniques, Marketing Research Companies, Mobile, Mobile Research, Online Research, Research Companies, Respondent Engagement, State of the Industry, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Do Incentives Commoditize Surveys Or Reinforce The Relationship Economy?

Posted by Leonard MurphyMonday, October 14, 2013, 17:59 pm 9 Comments
Three new studies on the topic of market research and incentives indicate that the old idea of a transactional model of incentives may not be enough and that research participants are looking for something more.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Garbage In Garbage Out Part Deux (aka Panels Suck)

Posted by Jason AndersonThursday, September 13, 2012, 7:33 am 7 Comments
Consider: What’s the difference between a $6 respondent and a $25 respondent? Is the $25 respondent substantially better in terms of recruiting practices, data quality, and policy integrity? Or was the $25 respondent simply a $6 respondent that had been purchased from another source and marked up? And how can you tell the difference?
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How Do You Assure Online Panel Quality?

Posted by Ron SellersTuesday, May 31, 2011, 22:34 pm No Comments
Dealing with Internet research panels is like securing your house when you’re going away on vacation. There are all sorts of steps you can take to burglar-proof your home, but the plain fact is that if a burglar wants in badly enough, you’re going to get burglarized in spite of all your careful precautions. Police officers will tell you that the goal of burglar-proofing your home is not to make it impossible for burglars to break in, but to make it much more difficult for them, and therefore much less likely to happen. Quality checks on Internet panels work the same way. I may not be able to ensure panel quality 100%, but there are plenty of steps I can take (and have taken) to make it a far higher likelihood that I’m getting good data.
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Why Are We Hiring Cheerleaders When We Need Quarterbacks?

Posted by Ron SellersThursday, May 5, 2011, 12:02 pm 1 Comment
I’ve seen a lot of discussion on various boards and blogs about making surveys more fascinating for respondents, in order to encourage higher response rates. Ideas have ranged from short-term solutions (have in-person interviewers use iPads, to create interest in the project) to the slightly absurd (give each respondent a free trip). There have even been lengthy arguments about replacing the word survey with something “sexier,” such as market intelligence or research science. I think these arguments tend to have things a little backwards. In my own humble opinion, response rates are falling because we’ve been abusing respondents for years, and they’re tired of it.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Contributors, General Information, Human Capital, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Online Research, Transformation Tags: , , , , , , , , , ,