GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Lenny Murphy compiles his own list of the top 150 market research companies in the world, explains why it's both right and wrong at the same time, and why that needs to change for the industry to thrive.
It is the perfect time for customer information to meet customer understanding. Acquiring valuable qualitative insights before applying assumptions to data just might provide that powerful point of difference opportunity no one else has discovered.
Time and time again, we’ve all heard talk in our industry around the quality of respondent databases and panel members. However, we are neither implementing sufficient solutions nor giving the panel members a voice regarding what we ask them to do.
When you hear a story of a company that started at the kitchen table and grew into a $100 million plus business the first thought that comes to mind is a tech company in Silicon Valley. However, this story is about a market research company that uses customer centricity as a primary catalyst for innovation.