1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘scientific thinking’

Putting It All Together: The Secret To Combining Knowledge, Skills, Tools and Data Together

Posted by Kevin GrayMonday, October 19, 2015, 8:02 am 9 Comments
I'd like to offer a few pointers on how to tie knowledge, skills, tools and data together by using core business skills, scientific thinking and a dash of common sense.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is Data Science Friend or Foe of Marketing Research?

Posted by Kevin GrayWednesday, November 19, 2014, 9:29 am 9 Comments
The term data science has entered business vernacular with a bang...but what exactly is it?
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,