Posts Tagged ‘Sears’

Let’s Not Dismiss Mobile Or Digital In-Store Just Yet…

Posted by Mark MichelsonTuesday, May 12, 2015, 7:56 am 2 Comments
Without question, the rapid adoption of smartphones is not only changing shopper behavior in many categories, but is also providing new ways for researchers to better understand consumers and their behavior in store.
This was posted under category: Analytics, Best Practices, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Reports and Whitepapers, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Come See The More Expensive Side of Sears: Rolex, Chanel, Jimmy Choo, Alaia, & Stella McCartney

Posted by Robert Passikoff, PhDThursday, August 1, 2013, 7:00 am No Comments
Every brand everywhere is looking to find ways to provide exposure to their brands in what’s turned into a 21st century mediascape. But if the past few years have taught us anything about the digital world and e-commerce it’s that it’s easy to be out there, and it’s easy to target, but it’s not so easy to engage.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Insights, Marketing, Social Media, Strategy, Trends Tags: , , , , , , , , , , , , ,