1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘secondary research’

Why Your Marketing Department Needs Data–Now

Posted by Mark SimonMonday, May 9, 2016, 7:00 am 2 Comments
Marketers today are learning that advancements in technology are disrupting the path to purchase for many industries, from automotive and media to retail.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Marketing, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing Research Companies, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Announcing The Finalists of the Insight Innovation Competition! Register for the Live Judging on November 4th!

Posted by Leonard MurphyMonday, October 24, 2011, 23:27 pm 2 Comments
The votes are in and the finalists have been notified! Over 500 people voted on 15 submitted ideas in the elimination round, and on November 4th at 11:00 EST the finalists will present their ideas to our panel of judges for there chance to win $20,000, great exposure, and the chance to work with industry leaders as a mentor.
This was posted under category: Association News, Best Practices, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Technology, Text Analytics, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Have A Great MR Idea? Want To Win Big $$ For It? Announcing The Insights Innovation Competition!

Posted by Leonard MurphyFriday, September 30, 2011, 0:33 am 10 Comments
As part of the upcoming Festival of NewMR we're going to begin a new initiative to recognize innovation in the broad market research space and give budding entrepreneurs an opportunity to bring their visions to life. We're also going to try to make that fun, engaging, and collaborative. On Friday, November 4th we’ll hold the first Insight Innovation Competition as one of the "Fringe" events associated with NewMR. This event will showcase new concepts and ideas in market research, business intelligence, and consumer insights. The website for both submitting ideas and voting for them is: http://insightsinnovation.ideascale.com
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Consumers, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Social Media, State of the Industry, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , ,

The Insights Golf Ball

Posted by Tiffany McNeilMonday, July 18, 2011, 7:00 am 2 Comments
I am on a never-ending quest for insights. I work on project after project, I mine primary and secondary sources, I dig out all of those brand planning models I store in my “reference” folder and I think and write and plan and think and write. . . and my question today is about what, exactly, I’m trying to find. The ideal seems to be something that rings true – obviously, lucidly true – but that somehow no one has figured out before, or at least that no one has articulated well enough before. And I guess sometimes I wonder if we’re trying too hard.
This was posted under category: Best Practices, Branding, Business Leadership, Consumer Experience, Contributors, Effective Marketing, Emerging Techniques, Human Capital, Industry Trends, innovation, Insights, Leadership, State of the Industry, Strategy Tags: , , , , , , , , , ,