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Posts Tagged ‘Segmentation’

Hard Hat Stats: Some Common and Uncommon Sense (Part 3)

Posted by Kevin GrayMonday, October 24, 2016, 6:00 am 1 Comment
Kevin Gray shares some tips he's picked up after more than 30 years experience as a marketing researcher and statistician.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What Does Marketing Science Bring to the Table?

Posted by Kevin GrayThursday, July 14, 2016, 5:44 am 6 Comments
In some ways, marketing science has long been a kind of secret weapon for savvy marketers; it is a vital tool for marketing research now and will be even more so in the years ahead.
This was posted under category: Analytics, Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Data, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research Techniques, Marketing, Marketing Research Companies, Online Research, Quality, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Yin and Yang of Market Research Transformation in China

Posted by Jeff ResnickMonday, June 1, 2015, 7:18 am 1 Comment
In this month’s Transform blog Camir Wang, Executive Director of Ipsos’ Financial Services Practice in China discusses the transformation of the market research industry in China.
This was posted under category: Analytics, Association News, Associations, Best Practices, Big Data, Business Leadership, Business Practices, Economic Trends, Effective Marketing, General Information, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Marketing, Online Research, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

CASRO Transformation Series: Market Strategies – Transformation from the Outside In

Posted by Jeff ResnickThursday, March 5, 2015, 10:21 am No Comments
This edition of Transform delves into the path chosen by George Wilkerson (President and COO) and his colleagues at Market Strategies International to keep the firm successfully moving forward in the changing world of market intelligence.
This was posted under category: Analytics, Associations, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry News, Industry Trends, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Designing Research in an Insta-Everything World

Posted by Caleb CostaThursday, July 24, 2014, 12:38 pm 3 Comments
When designing market research, micro methodologies accommodate shorter attention spans by asking respondents to complete surveys in just 2-5 minutes. A “micro experience” offers respondents the convenience of participating in between other important daily activities without having to set aside a large block of time for market research.
This was posted under category: Analytics, Best Practices, Big Data, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Effective Marketing, General Information, Industry Trends, Market Research, Market Research in the News, Market Research Techniques, Mobile Research, Online Qualitative Research, Social Media Tags: , , , , , , , , , , , , , , , , ,

The Investment Outlook for Insights: A View from the Capital Markets

Posted by Corey LuskinMonday, July 14, 2014, 6:18 am 2 Comments
The U.S. venture capital funding market has been on a tear. But what is going on specifically in the Marketing Technology & Services sector?
This was posted under category: Analytics, Big Data, Branding, Business Leadership, Business Practices, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, innovation, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Reports and Whitepapers, Social Media, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Six Lessons From The MRS IMPACT 2014 Conference

Posted by Tom EwingFriday, March 21, 2014, 9:14 am 1 Comment
Tom Ewing gives his take on the MRS Impact 2014 event and lists his key takeaways.
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Practices, Big Data, Blogs, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Are You Labeling or Defining?

Posted by Ron SellersMonday, March 28, 2011, 22:47 pm No Comments
In research, it’s extremely easy to call someone a Democrat. Or a customer. Or a Catholic. Or affluent. Or a member of whatever subgroup you’re researching. But we need to be extremely careful with these labels, because they’re often not accurate.
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumers, Contributors, Effective Marketing, Ethnography, General Information, Insights, Leadership, Market Research Techniques, State of the Industry Tags: , , , , , , , ,

IFC Redesigned Through Ethno-Segmentation

Posted by Bill WeylockTuesday, November 9, 2010, 15:39 pm No Comments

IFC Marketing wanted to understand who their viewers really are. Conventional wisdom was strong and insisted they were mostly media savvy young males. They were so convinced of this that Marketing could not get the resources to do the research …

This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumers, Contributors, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, Hybrid Approaches, Innovation in Market Research, Insights, Market Research Techniques, Online Qualitative Research, Online Research, Respondent Engagement, Strategy, Trends Tags: , , , , , , , ,