GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
To hear more from the perspective of the corporate researcher, this occasional Greenbookblog.org feature will spend some time with a researcher From the Client Side. This fifth interview continues the discussion about Next Generation insights techniques and the future of the consumer insights industry with Stacey Symonds of Orbitz, Worldwide.
A compendium of 4 distinct interviews with the Google Consumer Surveys team; there is a ton of information here for everyone to enjoy! In fact, I have never know a company to be this open and engaged with their constituency (or competitors); it's pretty amazing.