Sheena Iyengar | GreenBook

Posts Tagged ‘Sheena Iyengar’

Storytelling in Six Slides! A Blueprint for Maximum MR Impact

Posted by Kevin LonnieTuesday, June 19, 2012, 5:59 am No Comments

I see an inverse relationship between report effectiveness and report length. Here is my recipe for maximizing the impact of the MR report. Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Contributors, Economic Trends, Effective Marketing, General Information, Industry Trends, Respondent Engagement, State of the Industry Tags: best practices, blogs, business leadership, business practices, change, consumers, context, contributors, Economic Trends, Effective Marketing, emerging, emerging techniques, General Information, industry news, Industry Trends, Kevin Lonnie, leadership, market research, marketing, PowerPoint, research report, Respondent Engagement, Sheena Iyengar, six slide framework, State of the Industry, storytelling, strategic value, strategy, technology, The Art of Choosing, TMRE

Thoughts on TMRE 2011

Posted by TRC Market ResearchThursday, November 10, 2011, 23:29 pm 1 Comment

I recently came back from the 2011 The Market Research Event(TMRE) conference in Orlando, the biggest marketing research conference of the year. There was plenty to like, not the least of which was the scale of the event. Rarely, if ever, do we get to see an exclusively market research event that is so big. Kudos to IIR for putting it together. Continue reading »