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Posts Tagged ‘Shopkick’

The Shape Of Mobile Market Research Over The Next Three Years

Posted by Ray PoynterMonday, February 3, 2014, 5:49 am 12 Comments
How will mobile impact society and research over the next 3 years? Ray Poynter gives his predictions.
This was posted under category: Analytics, Best Practices, Brands, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Research Innovation During Disruptive Change: 10 Key Takeaways From Market Research in the Mobile World

Posted by Leonard MurphyTuesday, July 24, 2012, 11:27 am 7 Comments
Now that a few days have passed and I've had an opportunity to decompress and think about the MRMW conference in it's entirety, I thought I'd share what the main takeaways were for me. Here are my Top 10.
This was posted under category: Association News, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Experience, Economic Trends, Emerging Techniques, Ethnography, Events, Gamification, General Information, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Innovation and the 2010 Honomichl 50

Posted by Leonard MurphyMonday, June 27, 2011, 13:40 pm 1 Comment
The full version of the 2011 Honomichl Top 50 Report was released earlier than expected last week. We had previously looked at the Top 10 about 2 weeks ago, but I think it's useful to look at the full list and contrast it with the GRIT 50 Innovative firms to understand the relationship between innovation as a driver of revenue growth.
This was posted under category: Association News, Associations, Best Practices, Branding, Business Leadership, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research in the News, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Quick Take On The Honomichl Top 50 Market Research Firms for 2010

Posted by Leonard MurphyWednesday, June 15, 2011, 20:31 pm 1 Comment
MRWeb posted an analysis of the Honomichl Report. The story is obviously that revenues are up and growth is occurring; that is good news for us all. Although after 2 down years in a row, I'm not sure how much that is to truly crow about. I have not done the analysis comparing to 2007-2008 numbers yet but I suspect we're only marginally ahead of previous levels or maybe still slightly down overall. Also there is still an employment gap to fill where the industry has shed more jobs than it has produced so far in the recovery.
This was posted under category: Association News, Business Leadership, Economic Trends, General Information, Industry Trends, Market Research in the News, Reports and Whitepapers, Research Industry Trends Survey, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Future of Market Research Debate: Getting From Here To There

Posted by Leonard MurphyMonday, May 16, 2011, 13:18 pm 2 Comments
Last Thursday I participated in a webinar debate on the "Future of Market Research", hosted by Vision Critical. I was joined on the panel by Laura Davies, Vision Critical's Senior Vice President and Bryan Dorsey, Manager of Online Research at John Deere. You can find a complete recording of the debate here. Laura and Bryan are incredibly brilliant research professionals and outshone me 1000%; it's well worth the time to listen to it and hear the great insights they had to offer. What struck me after the debate was two things: first, how much in alignment we were overall on the current state of the industry and where we are likely going, and secondly how far we still have to go to get there.
This was posted under category: Best Practices, Business Leadership, Business Practices, Effective Marketing, Emerging Techniques, Ethnography, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , ,