1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘shopper’

Mobile Market Research – Improved Touchpoint Analysis

Posted by Edward AppletonMonday, March 24, 2014, 13:07 pm 5 Comments
A Look at Mobile Market Research & Touchpoint Analysis - Conversation with Fiona Blades, CEO of MESH.
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

(Dis)functional Insight

Posted by Alec MakiWednesday, January 9, 2013, 7:45 am 2 Comments
Insight functions are functionally driven to dehumanize their subjects. When it comes to insight, the very structure of the organization is specializing the human out of the customer. If any function in a company should be empathetic to the full customer experience, it should be insight.
This was posted under category: Behavioral Economics, Best Practices, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Contributors, Effective Marketing, Fresh Voices, General Information, Human Capital, Industry Trends, Insights, Leadership, Market Research, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , , , , , ,