In a previous post for Greenbook, I talked through the concept of Research Outlaws, the panel I ran at the MRS 2012 conference this week. In a world without direct questions, four brave researchers would be set a real problem by a real client and solve it using innovative methods. On paper, it worked. In reality…. Continue reading »

Imagine a world where it’s illegal to ask consumers direct questions – where the bulk of market research as we know it is no longer an option. What on earth would researchers do? What other information sources might clients turn to? Would there even be a “research industry” anymore? Continue reading »

The first NewMR Event in 2012 will be on 22nd February and will focus on mobile research, asking the question whether 2012 will be the year that mobile research really arrives, reaching its tipping point, and becoming mainstream? Continue reading »

Mobile research is moving fast, re-shaping research and opening up new and valuable opportunities. As a sponsor of the 2nd International Conference on Market Research in the Mobile World (July 19-20 in Atlanta), Qualvu has created an exclusive online community for everyone registered or interested in participating in the conference. It’s a way for you to join the conversation on the future of mobile research so you can hit the ground running. Continue reading »