Posts Tagged ‘smartphone penetration’

Let’s Not Dismiss Mobile Or Digital In-Store Just Yet…

Posted by Mark MichelsonTuesday, May 12, 2015, 7:56 am 2 Comments
Without question, the rapid adoption of smartphones is not only changing shopper behavior in many categories, but is also providing new ways for researchers to better understand consumers and their behavior in store.
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Two Cheers for Mobile? Maybe, Maybe Not: MRMW 2011

Posted by Reg BakerSaturday, July 23, 2011, 12:03 pm No Comments
I spent two days this week in suburban Atlanta at Market Research in the Mobile World 2011 (MRMW 2011), a conference as its name suggests (almost) totally focused on mobile research. It had an imposing agenda with a whopping 29 presentations all in the same room over two days. Obviously, all of this is speculative. But then everything about mobile is speculative, a combination of powerful technology and wishful thinking. That's part of what made this conference so interesting and the main reason I was glad I went.
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