Here are ten things you need to know about how your customers are using their smartphones. The list has a few points that will prove invaluable to your future marketing efforts. Continue reading »

Out the 1843 unique shared links on the Twitter #MRX community the past two weeks, are 10 of the most influential. Continue reading »

That pulsing blue location dot on your smartphone’s mapping app is exactly what makes this device a uniquely powerful tool for market research. Here are the top 5 reasons why. Continue reading »

Of the 1,600+ links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Continue reading »

I left the PMRG meeting energized and hopeful about the future of our industry. A lot of very smart people are thinking about, developing, and measuring useful and innovative ways to collect, synthesize and make sense of data. Continue reading »

Continuing my series of interviews with CEOs of companies that are shaping the future of market research, today I bring you my chat with Kristin Luck, President of Decipher. Continue reading »

As an industry, we need to move to where the respondents are today and tomorrow, not continue to bang our heads against the wall trying to reach them where they were yesterday. Doing the same thing over and over and expecting a different result is the often noted definition of insanity. Continue reading »

Challenging the general conception that surrounds conducting quantitative mobile surveys in consumer research, a new study proves that smartphone-based survey data is statistically comparable to online survey data. In a four-phase research-on-research initiative in partnership with Best Buy, conclusions from the study not only point to consistent insights, but reveal that smartphone-based surveys offer degrees of freedom beyond today’s commonly accepted mobile research practices. Continue reading »