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Posts Tagged ‘smartphones and tablets’

Mobile Market Research – Improved Touchpoint Analysis

Posted by Edward AppletonMonday, March 24, 2014, 13:07 pm 5 Comments
A Look at Mobile Market Research & Touchpoint Analysis - Conversation with Fiona Blades, CEO of MESH.
This was posted under category: Analytics, Best Practices, Branding, Business Leadership, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Collaborative Approach to Mobile – Any Questions?

Posted by Edward AppletonSunday, March 4, 2012, 20:17 pm No Comments
I've been invited to give a talk at the upcoming Amsterdam Conference "Market Research (MRMW) in the Mobile World Europe" from 18 - 19 April, 2012. The focus of my talk will be the Client perspective: what role for mobile, what issues I see, what boxes it has to tick, how it fits into a toolkit. Question I'm pondering as I shape the narrative - how can I maximize the take-home value for attendees?
This was posted under category: Blogs, Co-creation, Contributors, Effective Marketing, Events, Gamification, General Information, Insights, Leadership, Market Research, Market Research in the Mobile World, Mobile, Mobile Research, State of the Industry, Uncategorized Tags: , , , , , ,