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Posts Tagged ‘Social games’

Do Incentives Commoditize Surveys Or Reinforce The Relationship Economy?

Posted by Leonard MurphyMonday, October 14, 2013, 17:59 pm 9 Comments
Three new studies on the topic of market research and incentives indicate that the old idea of a transactional model of incentives may not be enough and that research participants are looking for something more.
This was posted under category: Behavioral Economics, Best Practices, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research, Respondent Engagement, social sample, State of the Industry, The Global View Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Game Mechanics of Social Media

Posted by Jon PulestonFriday, May 6, 2011, 17:16 pm 5 Comments
I have been studying game theory deeply over the last few weeks in my quest to work out how to effectively gamify surveys and I have started to see game play mechanics embedded into all sort of activities. Just for a bit of fun, well as an invented game in-fact if you look at it this way, I tried to identify and compare the game play mechanics embedded into Twitter, Facebook and LinkedIn to work out which was the best game.
This was posted under category: Best Practices, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Research Games, Respondent Engagement, Social Media Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,