Of the 1,808 unique links shared on #MRX last week, here are 10 of the most retweeted… Continue reading »

I thought it would be interesting to chat with Seth about the state of the industry, what’s coming in the future, how insights organizations are leveraging these technologies for business impact and of course, about his upcoming event. Continue reading »

Rapid changes in the social media analytics marketplace are impacting the current state of the industry and suggest probable future paths for development as we see maturation of other convergent technologies that are poised to create further disruption into the traditional business insights and marketing wheelhouses. Continue reading »

Today’s’ news of Vision Critical acquiring DiscoverText indicates we’ve crossed the Rubicon and are now a significant step closer to developing platforms that are truly based upon developing common informational frameworks in a deeply holistic and integrated way. Continue reading »

Technologists and market research practitioners have long lived in parallel universes. In technology, we deal with tables, joins and the ETL process. In market research and analysis, we deal with datasets, merges and data preparation. When you think about it, these are the same things! The subtle difference is that technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset. Continue reading »

Regardless of your opinion on NPS there is no denying that it is a widely used metric and Satmetrix is certainly one of the leaders in that field. At this conference they announced their partnership with Metavana on developing a “social NPS” score using the Metavana social media analytics platform and that is a pretty darn interesting development. Continue reading »

This is just a small taste of the fantastic analysis that will be in this GRIT report. While this excerpt only tells part of the story, what a story it is! The research industry is not just bullish but perhaps even excited about new methods, with MROCs, Social Media Research, Mobile, and Text Analytics leading the adoption curve with major growth expected across all four techniques. If these projections come to pass, 2012 won’t be a tipping point, it will be an avalanche of change. Continue reading »

Since I finally accepted the truth that I have become a brand, I’ve become increasingly aware of the parallels between my own journey and how companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here’s how it works. Continue reading »

During my time with the Canadian MR community an insight crystallized for me: that the transition state we’re in now is based on augmentation vs. wholesale adoption. I had never quite thought of it that way before, but as I heard the other presentations and talked to folks what I realized was that from a business health standpoint, one of the only viable paths existing MR firms have is to begin incorporating things like social media analytics, mobile methods, biometrics and communities into their current toolbox by crafting hybrid approaches that marry the best of traditional techniques with the newer stuff. Continue reading »

If your perception of sentiment analysis was shaped by Twitter-sentiment toys, it’s time for a relook. Continue reading »