Posts Tagged ‘social media bots’

How Enlightened Approaches to Social Listening and Intelligence Can Transform Market Research

Posted by Leonard MurphyThursday, May 22, 2014, 8:02 am 4 Comments
The benefits of social research and intelligence are powerful, growing rapidly and has already become truly transformative to those who embrace it with an enlightened approach.
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Why Has Social Media Analytics Met With Limited Success In Market Research?

Posted by Ray PoynterFriday, April 25, 2014, 9:39 am 28 Comments
The strength of social media monitoring and listening is that it can answer questions you had not asked, perhaps had not even thought of. Its weakness is that it can’t answer most of the questions that market researchers’ clients ask.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,