1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘social media measurement’

IIeX EU 2015: Research Is Dead, Long Live Research

Posted by JD DeitchSunday, March 1, 2015, 19:35 pm 5 Comments
IIeX is something special. Next to most other industry conferences, IIeX meetups are a breath of fresh air: invigorating, provocative, and unique. Thus it was in Amsterdam about two weeks ago. There are three big things I took away from an intense 48 hours of presentations and conversations.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: An $800 Million Gorilla, Yet Surveys Still Make Us Go Bananas

Posted by Jeffrey HenningTuesday, February 5, 2013, 16:00 pm No Comments
Of the 1856 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted...
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Dilemma of Social Media Measurement

Posted by Michael WolfeThursday, July 14, 2011, 6:35 am 7 Comments
Everyone with any sense of what is going on in the field of marketing right now knows that there is almost a mad frenzy about social media, the likes of which we have seldom seen. In fact, this frenzy has become so strong that it has spawned almost a gazillion self-proclaimed experts and gurus. It almost feels like the American Wild West, with the itinerant snake-oil salesman coming to town to sell us a bottle of his miracle cures.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Innovation in Market Research, Insights, Leadership, Social Media, State of the Industry, Strategy, Transformation Tags: , , , , , , , , , , , , , , , , , ,