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Posts Tagged ‘social media outlets’

Will Social Media Kill MR?

Posted by Ben LeetThursday, February 2, 2012, 5:11 am No Comments
Marketing departments are now having two-way dialogues directly with their customers, enabled by social technology, which is putting the proverbial MR nose out of joint. This is the root cause of the “self-service” model that hits a nerve with the MR industry. Is there a solution to this tension?
This was posted under category: Best Practices, Blogs, Brands, Consumer Behavior, Consumer Experience, Consumers, Contributors, Economic Trends, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Online Research, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , ,