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Posts Tagged ‘social media sample’

Biased Research, No Matter What the Methodology

Posted by Ron SellersMonday, March 19, 2012, 6:58 am 3 Comments
In a world where any methodology choice can introduce some bias to your data, it’s imperative to understand how your findings may skew because you chose phone over online (or online over phone, or river sample over panel sample, or any other choice you made).
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