GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
We noticed some of the comments here on the blog to previous discussions about influence rating with great interest. Our response is: Yes, Frankie, Kristin Luck is Influential. And so are Betty Adamou, Katie Clark and Diane Hessan.