Posts Tagged ‘Social Psychology’

Moneyball for Psychology: ‘The Undoing Project’

Posted by Dana StanleyThursday, January 26, 2017, 6:00 am No Comments
Michael Lewis’ new book, The Undoing Project, makes the important work of Daniel Kahneman and Amos Tversky accessible to non-wonks.
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Can Neuromarketing Get Its Groove Back? Part 1

Posted by Steve GencoThursday, December 12, 2013, 6:48 am 9 Comments
I believe the key causes of neuromarketing’s failure to capture a significant share of global market research spend can be traced to a series of strategic and tactical mistakes made by neuromarketers themselves. Neuromarketing firms (not all of them, but enough to paint the whole field) have overpromised, underdelivered, and failed to provide a compelling value proposition to their customers.
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