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Posts Tagged ‘Social Psychology’

Is Eye-Tracking Making us Blind and Other Research Maladies

Posted by Steve Needel, PhDTuesday, December 20, 2011, 14:11 pm 3 Comments

I raise the question of whether eye-tracking is making us blind, along with the related questions of whether neuroscience has made us stupid and have micro-expressions made us heartless. These research tools are getting a lot of buzz these days, much of it generated by their providers. I’m not sure these techniques are what we think they are and I am sure they are often not what they purport to be. Continue reading »

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