GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
Why should social science be a part of every marketer’s tool kit? Explore brand purpose and breakout brand strategy as we answer this question in the fourth video of a 9-part video series entitled "The Future of Marketing and How to Win".
Whether Martech eats Adtech, they merge or continue to coexist one thing seems to be clear - we are looking at the new, data & software fueled marketing world order and research doesn't have a clear role in it.