1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘Software’

Debrief on Predicting Election 2016: What Worked, What Didn’t and the Implications for Marketing & Insights

Posted by Tony JarvisMonday, December 5, 2016, 20:07 pm No Comments
Tony Jarvis reviews the seminal ARF/GreenBook Sponsored Forum on the implications of the leanings from the election polling for research, held in NYC on November 29
This was posted under category: Analytics, Association News, Associations, Behavioral Economics, Best Market Research Companies, Best Practices, Blogs, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, Fresh Voices, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Quality, Reports and Whitepapers, Research Companies, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Predicting Election 2016: What Worked, What Didn’t and the Implications for Marketing & Insights

Posted by Leonard MurphyTuesday, November 15, 2016, 11:25 am No Comments
On November 29th, GreenBook & the ARF are jointly presenting a hybrid virtual/in person event to analyze the implications on marketing & analytics of the 2016 Election predictive wins and misses.
This was posted under category: General Information Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

What’s Really Wrong With Polling

Posted by Tom H.C. AndersonFriday, November 11, 2016, 8:40 am 6 Comments
What can researchers learn from yet another major polling fail?
This was posted under category: General Information Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Who Are You Voting Against?

Posted by Tom H.C. AndersonTuesday, November 8, 2016, 8:12 am 3 Comments
Text Analytics Shows Dislike May Decide Presidential Election
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Brands, Consumer Behavior, Consumer Technology, Consumers, Data, Data Visualization, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Marketing, Research Companies, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Unlimited Length Mobile Video Uploads – Are we there yet?

Posted by Dan WeberThursday, August 11, 2016, 7:00 am No Comments
Mobile phone technology is advancing at a rapid pace. Our challenge as platform providers is getting ever-increasing file sizes to the research platform where they can be viewed and analyzed.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Qualitative Research, Online Research, Quality, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Top 9 Considerations When Choosing Tablets for Your CAPI Project

Posted by Ofer HeijmansThursday, August 4, 2016, 7:00 am No Comments
The Market Research industry is transitioning from PAPI (Paper based surveys) to offline Tablet based CAPI. There are many factors to consider when making the transition to tablets, both hardware and software factors.
This was posted under category: Best Market Research Companies, Best Practices, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile, Mobile Research, Online Qualitative Research, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Text Analytics for 2015 – Are You Ready?  

Posted by Leonard MurphyMonday, November 24, 2014, 7:04 am 1 Comment
OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,