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Posts Tagged ‘SPSS’

Text Analytics for 2015 – Are You Ready?  

Posted by Leonard MurphyMonday, November 24, 2014, 7:04 am 1 Comment
OdinText SaaS Founder Tom H. C. Anderson is on a mission to educate market researchers about text analytics
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

12 Companies Delivering On The Unmet Needs Of Insights Clients

Posted by Leonard MurphyMonday, May 12, 2014, 12:03 pm 2 Comments
The firms we have invited to present as part of the Insight Innovation Challenge sessions at IIeX are...
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Can You Deliver On The Top 12 Unmet Needs Of Insights Clients?

Posted by Leonard MurphySunday, May 4, 2014, 16:09 pm 5 Comments
What do insights clients say they are looking for that current suppliers are not delivering to them? Here are the Top 12 unmet needs they submitted to the Insight Innovation Challenge.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

50 New Tools Democratizing Data Analysis & Visualization

Posted by Leonard MurphySunday, August 4, 2013, 20:22 pm 39 Comments
Just as we've seen the shift to "DIY" data collection platforms, we're also seeing the development of a whole new class of self-service data exploration and visualization tools.
This was posted under category: Analytics, Big Data, Consumer Technology, Data Visualization, Economic Trends, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Online Research, State of the Industry, Strategy, Technology, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Conundrum of Changes in Market Research and Predictive Analytics

Posted by Tony CosentinoWednesday, January 2, 2013, 8:34 am 3 Comments
Technologists and market research practitioners have long lived in parallel universes. In technology, we deal with tables, joins and the ETL process. In market research and analysis, we deal with datasets, merges and data preparation. When you think about it, these are the same things! The subtle difference is that technologists have had a data mining mindset and market researchers have had a hypothesis-driven mindset.
This was posted under category: Analytics, Best Practices, Big Data, Business Leadership, Business Practices, Contributors, Data Visualization, Economic Trends, General Information, Industry Trends, Market Research, Market Research in the News, Market Research Techniques, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Framing the World of Predictive Analytics

Posted by Tony CosentinoWednesday, April 4, 2012, 7:47 am 3 Comments
During the past month, I was able to attend two premier conferences dedicated to predictive analytics; these were the The Predictive Analytics Summit in San Diego, and Predictive Analytics World in San Francisco. In categories like this, it’s next to impossible to follow the notion of a mutually exclusive and exhaustive set. In spite of this classification issue, I will do my best to provide a bird’s eye view of the sector. I’ve broken it down into three types of predictive analytics and the three types of companies pursuing the predictive analytics market.
This was posted under category: Best Practices, Big Data, Blogs, Branding, Business Leadership, Contributors, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Leadership, Market Research, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Sparq of Innovation for Online Research? Vision Critical Does It Again.

Posted by Leonard MurphyThursday, August 25, 2011, 9:00 am No Comments
Innovation in online survey platforms is almost oxymoronic these days, but leave it to Vision Critical to find a way to make it happen. With Quick Reports being incorporated into their Sparq offering, Vision Critical has solved a major usability issue for most survey solutions by creating an intuitive, flexible, and most of all useful module for data analysis that goes far in eliminating the need for secondary tabulation packages during the analysis process.
This was posted under category: Best Practices, Business Leadership, Consumer Experience, Consumers, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, innovation, Innovation in Market Research, Leadership, Market Research, Market Research Techniques, Online Qualitative Research, Online Research, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , ,

EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning

Posted by Leonard MurphyFriday, August 12, 2011, 7:21 am 2 Comments
Wrapping up my "newsmaker" interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici for Affinnova, and then again when it was announced that Text Analytics firm Verint had acquired EFM provider Vovici, the company that he had helped lead for so many years. Enterprise Feedback Management is a great example of the convergence of the market research and business intelligence industries so it's a topic that I and other industry observers follow closely; the recent wave of consolidation in that space is indicative of what we may see happening in other segments in the future. Since Jeffrey is arguably one of the most respected thought leaders in the industry on EFM, I feel pretty lucky that I had a chance to talk with him in-depth about it.
This was posted under category: Best Practices, Blogs, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Contributors, Effective Marketing, Emerging Techniques, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the News, Online Research, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,