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Posts Tagged ‘stage-gate’

Madtech Revisited – is ‘Attribution’ the (Researcher’s) Answer?

Posted by Peter OrbanTuesday, April 19, 2016, 9:20 am No Comments
Martech is clearly a major force to reckon with, so the question for insights professionals it this: what is the right lens to apply when looking at Marketing Technology?
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Choking the Innovation Funnel

Posted by Tamara BarberThursday, June 9, 2011, 18:16 pm No Comments
Whether your funnel is choking up the innovation process, or you want to choke the funnel with your bare hands out of innovation frustration, ask yourself: is it the funnel itself that’s flawed, or the process that people layer over it? To me, the funnel still seems like a good starting point, but it requires the right process and culture to make it a reality.
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