At Insight Innovation eXchange, we (literally) set the stage for connections that help mash ideas, people, and technology together, knowing that those interactions will help bring about the next rEvolution in marketing insights. Continue reading »

The 8 award winners for the 2013 Ginny Valentine Badge of Courage Award are… Continue reading »

There were a few things that surprised me at ESOMAR Congress and that I think, when taken together, will be looked back on as pivotal moments in the future course of the market research industry. Continue reading »

Of the 1,360 unique links shared on the Twitter #MRX community last week, here are the Top 10 most retweeted. Continue reading »

Two GreenBook Bloggers, Greg Heist (VP of Innovation at Gongos Research) and Tiffany McNeil (Strategy & Insights Manager at Del Monte) share their impressions, thoughts, inspirations, and enthusiasm for the recent The Market Research Technology Event. This is a fun and insightful post for both those who did and did not attend TMRTE. Continue reading »

Of the 1,280 unique links shared on the Twitter #MRX community in the past two weeks, here are the top 10 most retweeted. Continue reading »

What does this year’s PGA Tour and IIR’s The Market Research “Technology” Event have in common? Instead of the diversity of new golfers, our industry is seeing a wide breadth of new technologies, techniques and companies that are challenging the status quo. Continue reading »

I manage a very small (essentially 2 people) market research department in a large organization in Portland, Maine. So I approached TMRE from the client side – looking to learn some best practices, gain some new insights, and scope out some potential vendors.

After attending 20 sessions and keynotes and sending out 283 recap tweets, I’ve narrowed down my list to my personal Top 10 Favorite Sessions at TMRE. Here they are, in no particular order: Continue reading »

Of the 1,503 unique links shared by the Twitter #MRX community the past two weeks, here are the Top 10 most retweeted. This edition was dominated by news from the ESOMAR Annual Congress, the annual gathering of ESOMAR members from around the world: Continue reading »

I just returned from the ARF 2011 re:Think Conference and what I remember best are the anecdotes and stories, and the message that the market researcher of the future needs to “connect the dots” to create insights. Continue reading »