If you believe that technology companies will become major participants in the research economy, then you must also believe that transparency in how these companies do things will be much less than you are accustomed to. Continue reading »

Transparency is a long-held value of the research profession as it is with any discipline that claims to be scientific in its methods. Today we are competing against new entrants in our industry whose values and skills are primarily entrepreneurial and often at odds with the traditional values of our profession. Transparency is one of those values. Continue reading »

Cheapness of data is missing the point. The issue is value or perceived value of the impact of the insights generated in most cases. Continue reading »

Are clients somehow less able to discern quality research, or are researchers thinking of the issue wrongly and clients are simply basing their supplier and methodological decisions on other factors that are more aligned with business needs? Continue reading »

Now that a few days have passed and I’ve had an opportunity to decompress and think about the MRMW conference in it’s entirety, I thought I’d share what the main takeaways were for me. Here are my Top 10. Continue reading »

I just had a great research conversation with my car dealer.

Shortly after I took my vehicle in for service, I got a customer satisfaction questionnaire by e-mail.  They wanted my ratings in a number of areas (cleanliness of the …

I realize it’s a bit problematic to link to specific LinkedIn groups; if you are not a member of the group, you can’t see the content. That said, there are several interesting discussions occurring that deserve some attention if you …

http://www.research-live.com/4002729.article

I think it’s great that CASRO is attempting to launch new services to assist MR companies with professional certifications, but is ISO needed or even desirable? It seems to me that this places to much of the focus on …