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Posts Tagged ‘Standards’

Repealing Reg’s Law

Posted by Reg BakerWednesday, August 29, 2012, 6:14 am 3 Comments
Transparency is a long-held value of the research profession as it is with any discipline that claims to be scientific in its methods. Today we are competing against new entrants in our industry whose values and skills are primarily entrepreneurial and often at odds with the traditional values of our profession. Transparency is one of those values.
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Why Do Companies Buy Cheap Market Research?

Posted by Neal ColeMonday, August 13, 2012, 6:45 am 7 Comments
Cheapness of data is missing the point. The issue is value or perceived value of the impact of the insights generated in most cases.
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Can MR Clients Recognize Quality When They See it?

Posted by Edward AppletonWednesday, August 8, 2012, 0:16 am 11 Comments
Are clients somehow less able to discern quality research, or are researchers thinking of the issue wrongly and clients are simply basing their supplier and methodological decisions on other factors that are more aligned with business needs?
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Research Innovation During Disruptive Change: 10 Key Takeaways From Market Research in the Mobile World

Posted by Leonard MurphyTuesday, July 24, 2012, 11:27 am 7 Comments
Now that a few days have passed and I've had an opportunity to decompress and think about the MRMW conference in it's entirety, I thought I'd share what the main takeaways were for me. Here are my Top 10.
This was posted under category: Association News, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Experience, Economic Trends, Emerging Techniques, Ethnography, Events, Gamification, General Information, Industry Trends, innovation, Innovation in Market Research, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile Research, Neuromarketing, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Scaling The Experience Ladder

Posted by Ron SellersTuesday, August 10, 2010, 7:35 am 1 Comment

I just had a great research conversation with my car dealer.

Shortly after I took my vehicle in for service, I got a customer satisfaction questionnaire by e-mail.  They wanted my ratings in a number of areas (cleanliness of the …

This was posted under category: Best Practices, Consumer Experience, Market Research Techniques Tags: , , ,

Interesting discussions on LinkedIn Groups

Posted by Leonard MurphyThursday, May 27, 2010, 23:58 pm No Comments

I realize it’s a bit problematic to link to specific LinkedIn groups; if you are not a member of the group, you can’t see the content. That said, there are several interesting discussions occurring that deserve some attention if you …

This was posted under category: Ethnography, LinkedIn Discussions Tags: , , , , , , ,

Casro's ISO push begins with launch of certification body

Posted by Leonard MurphySunday, May 23, 2010, 22:29 pm 2 Comments

http://www.research-live.com/4002729.article

I think it’s great that CASRO is attempting to launch new services to assist MR companies with professional certifications, but is ISO needed or even desirable? It seems to me that this places to much of the focus on …

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