Posts Tagged ‘statisticians’

Is Data Science Friend or Foe of Marketing Research?

Posted by Kevin GrayWednesday, November 19, 2014, 9:29 am 9 Comments
The term data science has entered business vernacular with a bang...but what exactly is it?
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50 New Tools Democratizing Data Analysis & Visualization

Posted by Leonard MurphySunday, August 4, 2013, 20:22 pm 39 Comments
Just as we've seen the shift to "DIY" data collection platforms, we're also seeing the development of a whole new class of self-service data exploration and visualization tools.
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Step 1: Get Out of the Survey Business

Posted by Jason AndersonWednesday, October 12, 2011, 15:24 pm 8 Comments
A couple of weeks ago, I wrote what turned out to be a somewhat controversial opinion piece about things I would do if I were a market research company. The writing process was not a “fair and balanced” editorial; it reflected my current opinions and beliefs based on what I believe are long-term trends in how research is conducted and acted upon in my corner of the world. I listed eight changes I would pursue, if it were my decision to make. Most of these changes were very substantial, but didn’t include much depth as to why or when or how.
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8 Things I Would Do if I Were a Market Research Company

Posted by Jason AndersonSaturday, October 1, 2011, 9:56 am 36 Comments
As I read today’s story about Harris Interactive‘s continued operating losses, I asked myself “what would I do if I were in their shoes.” Or any research vendor’s shoes, for that matter. I don’t envy them, nor would I look forward to the many changes in strategy inevitably required to return Harris to profitability. But change they must…change, we all must. Here’s where to start:
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