1. Greenbook 2
  2. Greenbook-Mobile-6.29.16-

Posts Tagged ‘SteelHouse’

Big Winners From Under The Radar? Location Intelligence – Geo-Coded Behavioral Analysis

Posted by Brian SinghMonday, February 18, 2013, 6:30 am 1 Comment
The notion of remixing and aggregating is at the heart of emerging location intelligence platforms. We have already seen MR firms adapt by having GIS specialists in house. However, have we adapted existing methodologies to the opportunities presented by the mobile universe?
This was posted under category: Analytics, Best Practices, Big Data, Blogs, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Market Research Techniques, Marketing, Mobile, Mobile Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Everyone Is A Research Agency – Under The Radar Presents The “Snap-Together” Solution

Posted by Brian SinghFriday, January 11, 2013, 8:10 am 11 Comments
“New media companies” are offering a slice and/or an internal solution that disintimediates core offerings of the marketing research industry. As traditional media continues to adapt to a mobile, multiscreen and social universe, so to must the MR industry.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Consumer Experience, Consumers, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Market Research, Mobile, Mobile Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,