The next few years will see a paradigm shift for market research – to borrow from Andy Grove in “Only the Paranoid Survive” we are approaching a strategic inflection point. Nobody knows exactly how and when this will play out. But we’re convinced that major change will be evident within five years. Now is the time to stay on top of how clients and existing research companies are evolving, and to study new entrants, so that you can develop and implement your strategy. Continue reading »