Posts Tagged ‘Super Bowl ad’

Super Bowl 2017 Ad Effectiveness

Posted by Michael WolfeMonday, February 20, 2017, 6:00 am No Comments
How well do Super Bowl ads drive customers to spend money or do some kind of proactive and positive behavior towards the advertised brand?
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What Makes a Great Super Bowl Ad?

Posted by Michael WolfeWednesday, January 18, 2017, 6:00 am 2 Comments
Here are some hard facts about what makes Super Bowls ads different from other TV ads and how to make yours stand out.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insight Innovation Exchange, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Barking Up The Right Tree: Five Learnings From The 2015 FeelMore50

Posted by Tom EwingThursday, January 14, 2016, 7:05 am No Comments
To bring more attention to the role emotional engagement plays in advertising effectiveness, today BrainJuicer revealed the 3rd annual FeelMore50™ – a ranking of the 50 most effective, emotional ads in the US in 2015.
This was posted under category: Behavioral Economics, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Digital Consumerism, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Marketing, Online Research, Social Media, State of the Industry, Strategy, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

Posted by TRC Market ResearchThursday, February 5, 2015, 8:25 am 7 Comments
Well, it is the time of year when America’s greatest sporting event takes place. I speak of course about the race to determine which Super Bowl ad is the best.
This was posted under category: Analytics, Branding, Brands, Consumer Behavior, Contributors, Data Visualization, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,