Posts Tagged ‘Super Bowl’

What Makes a Great Super Bowl Ad?

Posted by Michael WolfeWednesday, January 18, 2017, 6:00 am 1 Comment
Here are some hard facts about what makes Super Bowls ads different from other TV ads and how to make yours stand out.
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The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

Posted by TRC Market ResearchThursday, February 5, 2015, 8:25 am 7 Comments
Well, it is the time of year when America’s greatest sporting event takes place. I speak of course about the race to determine which Super Bowl ad is the best.
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Watching the Watchers: Mobile Ethno Throws a Super Bowl Party

Posted by Bill WeylockThursday, February 3, 2011, 14:50 pm 2 Comments

By Bill Weylock

Sometimes it pays to be connected!

My good friend Leonard Murphy clued me in on a very interesting project that I think the whole industry should be paying attention to. This Sunday, four leading market research agencies …

This was posted under category: Consumer Anthropology, Consumer Behavior, Emerging Techniques, Ethnography, Hybrid Approaches, Industry News, Innovation in Market Research, Insights, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , ,