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Posts Tagged ‘Super Bowl’

The Best Super Bowl Ads: Opinions vs. Quantitative Super Test

Posted by TRC Market ResearchThursday, February 5, 2015, 8:25 am 7 Comments
Well, it is the time of year when America’s greatest sporting event takes place. I speak of course about the race to determine which Super Bowl ad is the best.
This was posted under category: Analytics, Branding, Brands, Consumer Behavior, Contributors, Data Visualization, Digital Marketing, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Marketing, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Watching the Watchers: Mobile Ethno Throws a Super Bowl Party

Posted by Bill WeylockThursday, February 3, 2011, 14:50 pm 2 Comments

By Bill Weylock

Sometimes it pays to be connected!

My good friend Leonard Murphy clued me in on a very interesting project that I think the whole industry should be paying attention to. This Sunday, four leading market research agencies …

This was posted under category: Consumer Anthropology, Consumer Behavior, Emerging Techniques, Ethnography, Hybrid Approaches, Industry News, Innovation in Market Research, Insights, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , ,