Posts Tagged ‘Super Bowl’
Super Bowl XLVIII Ad Engagement Review: How Emotional Engagement Research Can Help Advertisers Forecast Who’ll Win, Lose, Or DrawMonday, January 27, 2014, 5:16 am 1 Comment
By Bill Weylock
Sometimes it pays to be connected!
My good friend Leonard Murphy clued me in on a very interesting project that I think the whole industry should be paying attention to. This Sunday, four leading market research agencies …