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Posts Tagged ‘survey design’

Sliders: Good for White Castle, Bad for Research

Posted by Ron SellersFriday, January 18, 2013, 10:32 am 10 Comments

Online surveys often use sliders in an attempt to spark respondent engagement and relieve the tedium of grids and radio buttons. But in relieving the tedium, you are probably getting biased data. Continue reading »

This was posted under category: Behavioral Economics, Best Practices, Consumer Experience, Contributors, Gamification, General Information, Innovation in Market Research, Market Research Techniques, Online Research, Reports and Whitepapers, Respondent Engagement, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Hennings’s #MRX Top Ten – Market Research Is Disparaged, Outlawed and Dead

Posted by Jeffrey HenningTuesday, March 20, 2012, 18:15 pm No Comments

Of the 1308 links shared on the #MRX Twitter community in the past 2 weeks, here are the 10 most retweeted. Continue reading »

This was posted under category: Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Who’s Responsible for Lousy Questionnaire Design?

Posted by Leonard MurphyTuesday, January 17, 2012, 20:26 pm 3 Comments

Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Here’s my take… Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Consumer Experience, Contributors, Effective Marketing, General Information, Human Capital, Industry Trends, Mobile Research, Online Research, Respondent Engagement, State of the Industry, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , ,
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