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Posts Tagged ‘survey’

Top 10 Key Mobile Facts For Market Research

Posted by Edward AppletonSunday, March 16, 2014, 11:04 am 4 Comments

Edward Appleton pulls together 10 key statistics aiming to give a snapshot on mobile usage across the globe that are of relevance to market researchers. Continue reading »

This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Gamification, General Information, GRIT, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Research Christmas Carol

Posted by Tom EwingFriday, December 20, 2013, 9:15 am 2 Comments

It’s a BrainJuicer tradition to present something a little different at Christmas time, and for GreenBook to repost it. Here, with apologies to Charles Dickens, is an insights fable for Christmastime. Continue reading »

This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry, Text Analytics, The Global View, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Survey?

Posted by Kevin GrayFriday, June 28, 2013, 9:23 am 14 Comments

Survey research has been declared dead before, yet it is still with us. In the ’90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research? Continue reading »

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Objects in Mirror Are Closer Than They Appear

Posted by Kevin LonnieSunday, November 6, 2011, 8:54 am 18 Comments

I have read countless articles expressing the viewpoint that the new opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, neuro-monitoring, etc.) are merely new tools in our toolbox. I don’t agree with that politically correct argument. I think these new tools are the replacements. Which means “the survey” and “some groups” are going the way of the dodo bird. Continue reading »

This was posted under category: Association News, Business Leadership, Co-creation, Consumer Anthropology, Contributors, Economic Trends, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Neuromarketing, Neuromonitoring, Online Qualitative Research, Respondent Engagement, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Step 1: Get Out of the Survey Business

Posted by Jason AndersonWednesday, October 12, 2011, 15:24 pm 8 Comments

A couple of weeks ago, I wrote what turned out to be a somewhat controversial opinion piece about things I would do if I were a market research company. The writing process was not a “fair and balanced” editorial; it reflected my current opinions and beliefs based on what I believe are long-term trends in how research is conducted and acted upon in my corner of the world. I listed eight changes I would pursue, if it were my decision to make. Most of these changes were very substantial, but didn’t include much depth as to why or when or how. Continue reading »

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8 Things I Would Do if I Were a Market Research Company

Posted by Jason AndersonSaturday, October 1, 2011, 9:56 am 33 Comments

As I read today’s story about Harris Interactive‘s continued operating losses, I asked myself “what would I do if I were in their shoes.” Or any research vendor’s shoes, for that matter. I don’t envy them, nor would I look forward to the many changes in strategy inevitably required to return Harris to profitability.

But change they must…change, we all must.

Here’s where to start: Continue reading »

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