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Posts Tagged ‘survey’

MARKETING AND INSIGHTS IN TODAY’S CLUTTERED, TECHY WORLD

Posted by Gregg ArchibaldFriday, December 7, 2012, 9:25 am No Comments

Gen2 Advisors recently did a quick survey to understand how things are going between marketing professionals and insights professionals. The bottom line? PEOPLE DRIVE CHANGE. TECHNOLOGY ENABLES IT. Continue reading »

This was posted under category: Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Data Visualization, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Online Research, Reports and Whitepapers, Social Media, State of the Industry, Voice of Costumer (VOC) Tags: analytics data, associations, best practices, biometrics, Bioresearch, business leadership, change, consumer behavior, crowdsourcing, emerging, emerging techniques, ethnography, Eye Tracking, Facial analysis, gamification, Gen2 Advisors, Gregg Archibald, holistic data view, hybrid approaches, industry news, innovation, Innovation in Market Research, insights professionals, insights tools, key insights, leadership, market research, marketing, Marketing analytics, marketing professionals, mobile, Mobile Research, MROC, Online research communities, ROI models, smartphones, Socia Media Analytics, Social Media, strategy, survey, technology, transformation, trends

Will 2012 Be The End Of The (MR) World As We Know It?

Posted by Leonard MurphyTuesday, December 27, 2011, 21:57 pm 17 Comments

In the spirit of the season, here is my list of predictions for the year ahead. Continue reading »

This was posted under category: General Information Tags: "Big Data" analytics, Adobe, Amazon, Apple, behavioral economics, biometric, business intelligence, business realities, cognitive modelling, Coke, collaboration, communities, consumer data, creativity, CRM, CRM data, Crowdtap, data collection and analysis, decision trees, digital world, EFM platforms, emotional affect, experimentation, Facebook, facial, global scope, glocal, GOOGLE, group transcripts, HP, human behavior, IBM, innovation, Insight consultancies, insight generation, Intonow, Isaac Asimov, local focus, market research industry, Mayan calendar, micro surveys, Microsoft, Minority Report, mobile, mobile technologies, neuro, online search, P&G, Palantir, panelist profiles, PepsiCo, Phillip K Dick, POS, predictive modelling, Psychohistory, qualitative, Reckitt Benckiser, ROI, Salesforce, sentiment analysis, social discourse, Social Media, social sciences, storytelling, survey, Survey Monkey, survey verbatims, Text Analytics, The Honomichl Top 10, Tiipz, tracking systems, VAST data, video analysis, video games, virtual ethnography, Volkswagen, Wayin, Yahoo!, year end predictions, Zynga

Objects in Mirror Are Closer Than They Appear

Posted by Kevin LonnieSunday, November 6, 2011, 8:54 am 17 Comments

I have read countless articles expressing the viewpoint that the new opportunities presented by New MR (e.g. social media listening, mobile, text analytics, MROCs, Crowdsourcing, neuro-monitoring, etc.) are merely new tools in our toolbox. I don’t agree with that politically correct argument. I think these new tools are the replacements. Which means “the survey” and “some groups” are going the way of the dodo bird. Continue reading »

This was posted under category: Association News, Business Leadership, Co-creation, Consumer Anthropology, Contributors, Economic Trends, Events, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Neuromarketing, Neuromonitoring, Online Qualitative Research, Respondent Engagement, State of the Industry Tags: associations, Attitude & Usage, best practices, brands, business leadership, change, co-creation process, consumer behavior, consumers, Corporate Research Conference, corporate researchers, creativity. culture, cross-validate, crowdsourcing, data collection, emerging, emerging techniques, engaging the respondent, Facebook, Focus Groups, gamification, GOOGLE, human capital, hybrid approaches, industry news, innovation, Innovation in Market Research, interactive experience, Kevin Lonnie, KL Communications, leadership, location-based sm, market research, Market Research in the Mobile World, market research industry, marketing, meaningful interactions, mobile, Mobile Research, MRA, MROC, MROCS, neuro-monitoring, Neuromarketing, neuromonitoring, Online ethnography, online groups, online surveys, proactive, Product/Concept Testing, qualitative, quantitative research, Respondent Engagement, Social Media, social media insights, social media listening, social sciences, statistics, strategic value, strategy, survey, survey engagers, survey instrument of tomorrow, technology, Text Analytics, thoughtful opinions, transformation, trends, virtual testing centers

Step 1: Get Out of the Survey Business

Posted by Jason AndersonWednesday, October 12, 2011, 15:24 pm 8 Comments

A couple of weeks ago, I wrote what turned out to be a somewhat controversial opinion piece about things I would do if I were a market research company. The writing process was not a “fair and balanced” editorial; it reflected my current opinions and beliefs based on what I believe are long-term trends in how research is conducted and acted upon in my corner of the world. I listed eight changes I would pursue, if it were my decision to make. Most of these changes were very substantial, but didn’t include much depth as to why or when or how. Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Online Research, Respondent Engagement, State of the Industry Tags: account managers, business leadership, change, consumer behavior, data analysts, data integration, disintermediated, emerging, emerging techniques, Harris Interactive, human capital, hybrid approaches, impact, industry analysts, innovation, Innovation in Market Research, insights, Jason Anderson, leadership, market research, methodology, multimodal interaction, proprietary syndicated data, Social Media, statisticians, strategic value, strategy, survey, SurveyGizmo, SurveyMonkey, syndicated report, technologists, technology, transformation, trends, Zoomerang

8 Things I Would Do if I Were a Market Research Company

Posted by Jason AndersonSaturday, October 1, 2011, 9:56 am 33 Comments

As I read today’s story about Harris Interactive‘s continued operating losses, I asked myself “what would I do if I were in their shoes.” Or any research vendor’s shoes, for that matter. I don’t envy them, nor would I look forward to the many changes in strategy inevitably required to return Harris to profitability.

But change they must…change, we all must.

Here’s where to start: Continue reading »

This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, Effective Marketing, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, State of the Industry Tags: account managers, business leadership, change, consumer behavior, data analysts, data integration, disintermediated, emerging, emerging techniques, Harris Interactive, human capital, hybrid approaches, impact, industry analysts, innovation, Innovation in Market Research, insights, Jason Anderson, leadership, market research, methodology, multimodal interaction, proprietary syndicated data, Social Media, statisticians, strategic value, strategy, survey, SurveyGizmo, SurveyMonkey, syndicated report, technologists, technology, transformation, trends, Zoomerang

Of Privacy and Games (Marketing) Research

Posted by Jason AndersonMonday, September 26, 2011, 18:25 pm No Comments

Several marketing research trade groups have been exploring online research privacy issues, in the hopes of establishing common standards and a code of conduct to govern how “responsible” researchers should treat consumer data. An earlier debate on privacy practices in the social media age can be summed up (in my opinion) in two words: losing battle. This is particularly true as it relates to games research — console, handheld, casual, or any other. Continue reading »