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Posts Tagged ‘survey’

7 Tricks For Cracking Trackers

Posted by Katia PalliniTuesday, December 16, 2014, 10:50 am 1 Comment
Start cracking your tracker and make its data more impactful for marketers and end users. Combining the focus on relevant brand performance dimensions with the additional context deep dives will allow you to finally bring your tracker data to life again.
This was posted under category: Analytics, Best Practices, Business Leadership, Business Practices, Co-creation, Consumer Experience, Consumer Technology, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, State of the Industry Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Data Driven Marketing: Knowing The Consumer And Then Doing Something With It

Posted by Joel RubinsonWednesday, July 16, 2014, 10:33 am No Comments
Marketing research needs to start thinking at scale. This will change how we research customers and profile brands from a small number of segments intended to inspire brand ideas to a large number of targetable audience members.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Contributors, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Online Research, Social Media, social sample, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

#MRX Top 10: Visualizing World Trade, Consumer Attitudes and Digital Cameras

Posted by Jeffrey HenningMonday, July 7, 2014, 12:47 pm 2 Comments
Of the 2,347 unique links shared on the Twitter #MRX channel in the past two weeks, here are 10 of the most retweeted.
This was posted under category: Analytics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Effective Marketing, Gamification, General Information, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Top 10 Key Mobile Facts For Market Research

Posted by Edward AppletonSunday, March 16, 2014, 11:04 am 5 Comments
Edward Appleton pulls together 10 key statistics aiming to give a snapshot on mobile usage across the globe that are of relevance to market researchers.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Gamification, General Information, GRIT, Industry Trends, Innovation in Market Research, Market Research in the News, Market Research Techniques, Marketing, Mobile Research, Online Research, Research Games, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, The Global View, Uncategorized, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

A Research Christmas Carol

Posted by Tom EwingFriday, December 20, 2013, 9:15 am 2 Comments
It’s a BrainJuicer tradition to present something a little different at Christmas time, and for GreenBook to repost it. Here, with apologies to Charles Dickens, is an insights fable for Christmastime.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Gamification, General Information, Human Capital, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Research Games, Respondent Engagement, Social Media, State of the Industry, Text Analytics, The Global View, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Why Survey?

Posted by Kevin GrayFriday, June 28, 2013, 9:23 am 14 Comments
Survey research has been declared dead before, yet it is still with us. In the '90s, for example, plummeting response rates were often portrayed as the death knell for survey research. Recently Big Data, Social Media and Biometrics are viewed by some as a grave threat to its survival. But has its death been exaggerated once more? Are traditional survey data utilized to their fullest? Are the New Data in reality an opportunity for survey research?
This was posted under category: Analytics, Best Practices, Big Data, Business Practices, Consumer Experience, Contributors, Effective Marketing, General Information, Industry Trends, Market Research Techniques, State of the Industry, Voice of Costumer (VOC) Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,