Of the 1856 unique links shared on #MRX in the past two weeks, here are 10 of the most retweeted… Continue reading »

DIY MR is a powerful tool, but a potentially dangerous one – a bit like a chemistry kit that can be bought in a department store. Instructions are needed, as are cautions about the possible dangers and consequences. Continue reading »

The pejorative tone that many people associate with DIY raises a few thoughts… Continue reading »

There were a few things that surprised me at ESOMAR Congress and that I think, when taken together, will be looked back on as pivotal moments in the future course of the market research industry. Continue reading »

Of the 1,598 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential. Continue reading »

Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego yesterday. “This is the first time I have ever spoken to a market research conference. Please aim tomatoes and eggs at my head so I can keep my jacket clean!” He was candid, humble and disarming. Continue reading »

Google Consumer Surveys accomplishes what we’ve known we should be doing but had neither the resources nor motivation to pursue. Google has disintermediated all of us. Continue reading »

Google Consumer Surveys is just one little brick in the wall of Google’s march towards becoming the world’s go-to company for all things analytic and intelligence. So, why are we acting so surprised? Continue reading »

We don’t know for certain that another recession will hit in 2012, but it seems unlikely that the Eurozone is going to avoid it. The issue for the MR industry is that during tough times, although end clients want to continue doing research, they also want more for their budgets –and they want it fast. For any brand or business to progress they need to be reactive to the market and to consumer trends; in turn, the MR industry needs to keep up with these new and ever-increasing demands. Continue reading »

Yesterday DIY was a pejorative term used to denote some type of substandard process for non-professional market researchers who dare to play within our demesne. Today, with the news that the 800 lb Gorilla in the space (pun intended) SurveyMoneky is acquiring MarketTools the whole concept just gained legitimacy. Continue reading »