Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...
This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...
How different generations view the changing labor market.
People’s self-assessed happiness influences their survey responses.
Why should marketers be using behaviorally enhanced surveys?
Identifying the key trends and current challenges in the MR industry.
Introducing conversational surveys, or conversational AI.
Six steps towards connecting your NPS data with financial returns.
Humanising survey research is key to improving survey results & data.
Consumer attitudes towards 3D virtual worlds in Singapore & Australia.
Applying storytelling to not only data analysis, but survey design.
Generational POV’s on grocery store preference and frequency.
Are progress bars in surveys a help or a hinderance?
How can we do research that accepts human unpredictability?
Reflecting on how we can improve survey design for respondents.
Incentivize B2B survey respondents without sacrificing data quality.
Respondent experience remains key to producing quality sample data.
Are your B2B market research methodologies up to date?
Three ideas for beating survey fatigue.
Early stages of a new marketing ecosystem powered by personal data.
Postal has a place when conducting market research data collection.
How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...
Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.
Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.
Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mi...
Here are some must-read tips to help you with good survey design, even if a template isn’t available.
As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.
Clients want a wider range of research that can be delivered without the involvement of external research agencies.
Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy.
How Nationwide designed a debt-reduction product with differentiated market features.
30% of survey respondents lie. Here is why.
All the information you need to get an effective VOC program started
An in-depth look into the prevailing issue of survey fraud.
How voice technology is rapidly transforming MRX.
How PHD Global Business utilized research for cross-media management.
The downside of AI in the prevalence of survey bots.
Learn how to deliver surveys to keep up with high demand.
Dr. Harry Wilson details what to expect next in the polling industry.
The click farms of the market research industry have been uncovered – distributed survey farms.
Mike Stevens on IIeX EU 2019.
An overview the basic principles of UX design for market researchers
Sample automation is a great potential tool for improving survey processes but is underutilized
A guide to evaluating & implementing survey data tools system consolidation.
Improve your questionnaires with visual design for higher respondent engagement.
Survey design must start at the top with an understanding of the specific business question that it is trying to answer.
Surveys are part of the brand’s relationship with its customers, and more consumer-centric surveys are needed.
There have been many advancements in the evolutionary process of online survey technology and online sampling.
The fact is, bad or “cheap” sample can give you information that is dead wrong.
Sankey Diagrams are a great tool for understanding the response patterns in your survey data.
Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?
A form of survey was in circulation long before the advent of formal MR questionnaires in the early 1900s. It was done just for fun.
Addressing the ever-decreasing pool of willing research participants and drops in response rates
Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today.
Social media listening becomes exponential when integrated with tracking surveys and behavioral metrics.
This post will be the first in a series previewing key findings from a new study exploring the characteristics of survey research panelists
Taking and sharing photos has become a normal part of life in a way that taking a survey never has.
Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience.
In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.
If big data isn’t the key to understanding what our customers’ want then why don’t we just ask them?
As an industry, we need to take a hard stance on unwanted spam surveys. The reputation of the research practice depends on it.
The next time you’re thinking of fitting an existing survey to a mobile experience, try starting fresh with a mobile-first approach.
There’s been a trend in marketing over the last decade or two, to move from “push” activities and orientation to “pull” activities.
VOC programmes are highly likely to generate unreliable and misleading results, which contribute to an illusion of understanding customers.
The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.
Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.
How will people’s willingness to share their data, personal and otherwise, with us change over the next few years?
Bad survey results are toxic. Here are four reasons that surveys behave badly and what you can do about it.
Apparently the number of mobile fieldwork suppliers with fully functional geofencing is amazingly low. Why?
It is important to consider both the strategic and the tactical to get a complete picture of your research.
Canadian polling & market research agency Zinc Tank is pleased to announce the launch of its Pet Electoral Tracking Study (PETS) on April 1.
I recently conducted with Paul McDonald of GCS, and all of it deserves the close attention of the marketing insights industry.
New studies on the topic of MR and incentives indicate that the old idea of a transactional model of incentives may not be enough.
Survey research has been declared dead before, yet it is still with us. In the ’90s, for example, plummeting response rates were often portrayed as th...
In a world where we don’t necessarily need to ask questions to get answers, what is the role of the market research industry?
Scott Keeter of Pew Research Center talked about Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston.
There’s an old adage in research: Cheap, Fast, or Good…you can have any two of those three, but not all three. Or can you?
Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis
Investor Jonathan Ewert interviews Chris Fanning, CEO of Survey Sampling International on the investment opportunity in Market Research.
Google Consumer Surveys provides managers with an easy to use, inexpensive source of consumer feedback to help decision making.
How patient satisfaction surveys are being used to reward and punish hospitals.
Findings from Morpace’s May 2012 omnibus survey shed light on how reliable normal people find market research results.
Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.
Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.
Jason Anderson revisits his ‘8 Things I Would Do if I Were a Market Research Company’ after two days of discussion and sharing at MRMW.
Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.
Four unique interviews with the Google Consumer Surveys team – compiled for your review.
Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego.
GCS is just one step in Google’s march towards becoming the world’s go-to company for all things analytic and intelligence.
The announcement that Google had launched a formal market research offering sent shock waves through the industry today.
Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...
Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Edward Appleton shares his take.
GreenBook and NewMR hosted The Gamification Challenge. It was a fun and thought provoking debate on an important topic for market research.
SurveyMonkey is acquiring MarketTools in a deal that values SurveyMonkey at roughly $1 Billion.
The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...
“The survey” and “some groups” are going the way of the dodo bird, to be replaced by new market research techniques.
Smartphones are powerful and mobile. This has serious implications for MR, particularly with respect to where and how we deliver surveys.
There are several things I would do if I were a market research company. Here’s the first thing I’d do.
Vision Critical launches new Quick Reports analytical tool and Global Panels offering for their Sparq online research platform.
Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...
Whether it’s ready for prime time or not mobile research is not just here to stay, it’s poised to grow very quickly.
Lenny Murphy shares some odds and ends of things on his mind with these four “mini posts” on surveys, social media, and punditry.
A recent study shows that smartphone-based surveys offer degrees of freedom beyond today’s commonly accepted mobile research practices.
The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 ...
Rich Raquet brings glad tidings for the new year, and a warning of threats facing market research in 2011.
Posting a poll on your website does not make it valid research.