Archive: surveys

The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data

Data Science

The Death Of The Survey?: The Future of Surveys in a World of Synthetic Data

Discover the potential impact of synthetic data for surveys and explore the controversial development of generative AI in market research on our websi...

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Why the Sampling Ecosystem Sets Up Honest Participants for Failure

Data Science

Why the Sampling Ecosystem Sets Up Honest Participants for Failure

This article discusses how the online sampling ecosystem favors professional respondents and bad actors. It advocates for a transformative shift towar...

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Intergenerational Views on the Job Market (Part One)

Generational Insights

Intergenerational Views on the Job Market (Part One)

How different generations view the changing labor market.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

The Research Fraud Squad: On the Trail of Data Quality
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

How Happiness Impacts Satisfaction and Recommendation Measures

Focus on APAC

How Happiness Impacts Satisfaction and Recommendation Measures

People’s self-assessed happiness influences their survey responses.

Philip Derham

Philip Derham

Director at Derham Insights Research

The Future of Consumer Feedback is Fun and Fiercely First-Party
Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Behaviorally Targeted Surveys: The Marketer’s Secret Weapon

Research Methodologies

Behaviorally Targeted Surveys: The Marketer’s Secret Weapon

Why should marketers be using behaviorally enhanced surveys?

Caroline Kim

Caroline Kim

Product Marketing Manager at DISQO

Market Research Top Issues & Trends

The Respondent Experience

Market Research Top Issues & Trends

Identifying the key trends and current challenges in the MR industry.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Let’s Get Conversational!

Focus on APAC

Let’s Get Conversational!

Introducing conversational surveys, or conversational AI.

Phil Sutcliffe

Phil Sutcliffe

Managing Partner at Nexxt Intelligence

Assigning a Dollar Value to Your NPS Results

Research Methodologies

Assigning a Dollar Value to Your NPS Results

Six steps towards connecting your NPS data with financial returns.

Ryan Stuart

Ryan Stuart

Founder & CEO at Kapiche

Making Surveys Human Matters Now More Than Ever

Research Methodologies

Making Surveys Human Matters Now More Than Ever

Humanising survey research is key to improving survey results & data.

Emily James

Emily James

Insights Marketer at FlexMR

How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?

Focus on APAC

How Likely Are Consumers in Singapore and Australia to Embrace the Metaverse?

Consumer attitudes towards 3D virtual worlds in Singapore & Australia.

Laura Robbie

Laura Robbie

CEO, APAC at YouGov

Storytelling is Not Just for Reporting: How to Storify Your Survey

Research Methodologies

Storytelling is Not Just for Reporting: How to Storify Your Survey

Applying storytelling to not only data analysis, but survey design.

Karine Pepin

Karine Pepin

Co-Founder at The Research Heads

Post COVID, We Are Finding Connection At Our Local Grocery Store

Consumer Behavior

Post COVID, We Are Finding Connection At Our Local Grocery Store

Generational POV’s on grocery store preference and frequency.

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Should Surveys Contain Progress Bars?

Should Surveys Contain Progress Bars?

Are progress bars in surveys a help or a hinderance?

Jamin Brazil

Jamin Brazil

Chairman & CEO at HubUX

Market Research: The Science of People, Not Numbers

Research Methodologies

Market Research: The Science of People, Not Numbers

How can we do research that accepts human unpredictability?

Sam Salama

Sam Salama

Research Manager at Basis

A Festivus for the Rest of Us Respondents

Research Methodologies

A Festivus for the Rest of Us Respondents

Reflecting on how we can improve survey design for respondents.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Is Money the Best Reward for B2B Respondents?

Business-to-Business (B2B) Market Research

Is Money the Best Reward for B2B Respondents?

Incentivize B2B survey respondents without sacrificing data quality.

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

The Problem with Blaming the Survey for Poor Data Quality

Research Methodologies

The Problem with Blaming the Survey for Poor Data Quality

Respondent experience remains key to producing quality sample data.

Terence McCarron

Terence McCarron

CEO & Founder at OpinionRoute

The Seven Most Common Mistakes in B2B Research

Research Methodologies

The Seven Most Common Mistakes in B2B Research

Are your B2B market research methodologies up to date?

Sascha Eder

Sascha Eder

CEO at NewtonX

Surveys Are Boring. It’s What You Do With Them That’s Exciting.

Research Methodologies

Surveys Are Boring. It’s What You Do With Them That’s Exciting.

Three ideas for beating survey fatigue.

James Sowden

James Sowden

Customer Success Director at InMoment

Interview with John Dick, Founder and CEO of CivicScience

CEO Series

Interview with John Dick, Founder and CEO of CivicScience

Early stages of a new marketing ecosystem powered by personal data.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Does Postal Still Have a Role To Play In Market Research Data Collection?

Research Methodologies

Does Postal Still Have a Role To Play In Market Research Data Collection?

Postal has a place when conducting market research data collection.

Martin Cawley

Martin Cawley

Associate Director at Sample Answers Ltd

Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty

Yesterday, Today, and Tomorrow: Bringing Clarity During COVID-19 Crisis Uncertainty

How the Pepsico Foods COVID taskforce used projective techniques and future scenarios to understand the drastic changes COVID-19 had on consumers’ lif...

Anuradha Mohan

Anuradha Mohan

Manager, Strategic Insights at PepsiCo Foods North America

Market Research Fraud is on the Rise — Let’s Conquer It Together

Artificial Intelligence and Machine Learning

Market Research Fraud is on the Rise — Let’s Conquer It Together

Market research fraud is massive. fraud spiked in 2020, as much as 30% in some studies.

Bonnie Breslauer

Bonnie Breslauer

Chief Customer Officer at DISQO

A Sit Down With Rebecca Brooks

CEO Series

A Sit Down With Rebecca Brooks

Why questionnaires should stop thinking like a needy boyfriend and start thinking like an actual consumer.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Rethinking Segmentation to Discover Future White Spaces

Research Methodologies

Rethinking Segmentation to Discover Future White Spaces

Most segmentations – no matter the data, big or small, secondary/primary – end up being a description of the present reality at best and a rearview mi...

Ranjana Gupta

Ranjana Gupta

Executive Vice President at Kantar

Ensuring Data Quality Through Survey Design

Ensuring Data Quality Through Survey Design

Here are some must-read tips to help you with good survey design, even if a template isn’t available.

Debbie Senior

Debbie Senior

VP, Global Products and Automation at Toluna

2020 Has been Difficult but 2021 is Full of Possibilities

Insights Industry News

2020 Has been Difficult but 2021 is Full of Possibilities

As we look ahead to 2021, the experiences of this past year give me hope for better times and new opportunities.

Eliza Jacobs

Eliza Jacobs

Director, Consumer Insights & Analysis at PBS

Move to More DIY Research

Move to More DIY Research

Clients want a wider range of research that can be delivered without the involvement of external research agencies.

Ludo Milet

Ludo Milet

Managing Director, Asia Pacific at Toluna

How I Applied the Tao of Cooking to Market Research

How I Applied the Tao of Cooking to Market Research

Want to do more efficient research? Want better research reports from your team? Take a few lessons from a skilled cook’s philosophy.

Elaine Zhang

Elaine Zhang

Market Data Analyst at Red Hat

Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy

Bringing a New Product To Market: Bridging the Divide Between Insights and Activation Through Data Strategy

How Nationwide designed a debt-reduction product with differentiated market features.

Dave Stewart

Dave Stewart

Vice President at ENGINE

Honesty of Responses: The 7 Factors at Play

Behavioral Science

Honesty of Responses: The 7 Factors at Play

30% of survey respondents lie. Here is why.

Jon Puleston

Jon Puleston

Vice President - Innovation at Lightspeed Research

Voice of the Customer Programs: What They Are and How to Make Them Work for You

Research Methodologies

Voice of the Customer Programs: What They Are and How to Make Them Work for You

All the information you need to get an effective VOC program started

Molly Purcell

Molly Purcell

Digital Marketing Specialist at GreenBook

Ghost Completions: The Venezuelan Fraud Scheme

Ghost Completions: The Venezuelan Fraud Scheme

An in-depth look into the prevailing issue of survey fraud.

Ofir Pasternak

Ofir Pasternak

5 Reasons Why it’s Time to Voice-Enable Your Surveys

Customer Experience (CX)

5 Reasons Why it’s Time to Voice-Enable Your Surveys

How voice technology is rapidly transforming MRX.

Abigail Stuart,

Abigail Stuart,

Real-Time Cross-Media Measurement

Brand Strategy

Real-Time Cross-Media Measurement

How PHD Global Business utilized research for cross-media management.

Eric Sandberg

Eric Sandberg

Managing Director Advertising Solutions at Dynata

AI’s Biggest Impact on Market Research Should Terrify Us All

Research Methodologies

AI’s Biggest Impact on Market Research Should Terrify Us All

The downside of AI in the prevalence of survey bots.

Bill McDowell

Bill McDowell

Senior Partner, COO at Accelerant Research

The Democratization of Research

Research Methodologies

The Democratization of Research

Learn how to deliver surveys to keep up with high demand.

Heath Greenfield

Heath Greenfield

Senior Vice President at Kantar Marketplace, Global

Challenges in The Polling Industry & What’s Next

Research Methodologies

Challenges in The Polling Industry & What’s Next

Dr. Harry Wilson details what to expect next in the polling industry.

Helene Fleischer

Helene Fleischer

Content Marketing Manager at Voxco Survey Software

Market Research Fraud: Distributed Survey Farms Exposed

Research Technology (ResTech)

Market Research Fraud: Distributed Survey Farms Exposed

The click farms of the market research industry have been uncovered – distributed survey farms.

Ofir Pasternak

Ofir Pasternak

5 Things I learned at IIeX Europe 2019

Brand Strategy

5 Things I learned at IIeX Europe 2019

Mike Stevens on IIeX EU 2019.

Mike Stevens

Mike Stevens

Seven Principles of UX Design for Market Researchers

Insights Industry News

Seven Principles of UX Design for Market Researchers

An overview the basic principles of UX design for market researchers

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

10 Ways Sample Companies Should be Using Automation

Research Technology (ResTech)

10 Ways Sample Companies Should be Using Automation

Sample automation is a great potential tool for improving survey processes but is underutilized

JD Deitch

JD Deitch

Chief Operations Officer at Cint

The 6-Step Process to Consolidating Research Technologies

Insights Industry News

The 6-Step Process to Consolidating Research Technologies

A guide to evaluating & implementing survey data tools system consolidation.

Jitesh Marlecha

Jitesh Marlecha

Assistant Vice President at Ugam

Improve Your Questionnaires with Visual Design

Insights Industry News

Improve Your Questionnaires with Visual Design

Improve your questionnaires with visual design for higher respondent engagement.

Emma Galvin

Emma Galvin

Creative Designer at Northstar Research

Research Methodologies

Writing a survey is easy, right? Not so fast.

Survey design must start at the top with an understanding of the specific business question that it is trying to answer.

Sima Vasa

Sima Vasa

Research Methodologies

Rethinking Surveys as Part of the Brand Relationship

Surveys are part of the brand’s relationship with its customers, and more consumer-centric surveys are needed.

Kelsy Saulsbury

Kelsy Saulsbury

3 Reasons Why Online Surveys are Better Today Than A Year Ago

There have been many advancements in the evolutionary process of online survey technology and online sampling.

Jim Whaley

Jim Whaley

General Manager - Insights & Strategy at Gazelle Global US

Research Methodologies

The High Cost of Cheap Sample

The fact is, bad or “cheap” sample can give you information that is dead wrong.

Rob Berger

Rob Berger

Research Methodologies

Visualize Response Patterns and Survey Flow Using Sankey Diagrams

Sankey Diagrams are a great tool for understanding the response patterns in your survey data.

Tim Bock

Tim Bock

Research Technology (ResTech)

4 Reasons Survey Organizations Choose On-Site Hosting

Most organizations across the MR industry have chosen cloud hosting. Why is a portion of the industry sticking with in-house data hosting?

Tim Gorham

Tim Gorham

Insights Industry News

The First Surveys Were Just For Fun

A form of survey was in circulation long before the advent of formal MR questionnaires in the early 1900s. It was done just for fun.

Mike Boehm

Mike Boehm

Research Methodologies

The Extinction of Consumer Feedback And The Efforts To Re-engage Consumers

Addressing the ever-decreasing pool of willing research participants and drops in response rates

Greg Heist

Greg Heist

Chief Innovation Officer at Gongos

Six Reasons Why Microsurveys Are a GRIT 2016 Trend to Watch

Microsurveys have gone from being a buzzed-about approach the industry was considering, to one that’s real and here today.

Tom Lancaster

Tom Lancaster

Research Methodologies

Will Social Listening Replace Surveys and Behavioral Tracking?

Social media listening becomes exponential when integrated with tracking surveys and behavioral metrics.

Michalis Michael

Michalis Michael

Chief Executive Officer at DMR

Focus Groups

Who Are the Most Frequently Mentioned Research Panels?

This post will be the first in a series previewing key findings from a new study exploring the characteristics of survey research panelists

Tom H.C.

Tom H.C.

Customer Experience (CX)

What’ a Good Adventure Story without the Photos?

Taking and sharing photos has become a normal part of life in a way that taking a survey never has.

Kelsy Saulsbury

Kelsy Saulsbury

Insights Industry News

MR Realities: Panel Pains

Have you ever signed up to be a member of on-line/mobile panels? Don’t – it is a nightmare experience.

Dave McCaughan

Dave McCaughan

Founder & Storyteller at BIBLIOSEXUAL

Insights Industry News

Survey Respondents: The Polar Ice Caps of Market Research

In order to improve our industry’s outlook, we need to make some significant changes across the entire research ecosystem.

Lisa Wilding-Brown

Lisa Wilding-Brown

Chief Executive Officer at InnovateMR

Research Methodologies

Just Tell Me What You Want

If big data isn’t the key to understanding what our customers’ want then why don’t we just ask them?

Luke Heffron

Luke Heffron

Research Methodologies

Are You Alienating Your Customers With Spam Surveys?

As an industry, we need to take a hard stance on unwanted spam surveys. The reputation of the research practice depends on it.

Ray Poynter

Ray Poynter

Managing Director at The Future Place

Research Methodologies

A Debate Between Survey Length and Data Quality

The next time you’re thinking of fitting an existing survey to a mobile experience, try starting fresh with a mobile-first approach.

Zontziry Johnson

Zontziry Johnson

Insights Industry News

One Wrong Way To Modernize Market Research?

There’s been a trend in marketing over the last decade or two, to move from “push” activities and orientation to “pull” activities.

Douglas Pruden

Douglas Pruden

Principal at Customer Experience Partners LLC

Voice Of The Customer Surveys – Useful Or Fundamentally Flawed?

Research Methodologies

Voice Of The Customer Surveys – Useful Or Fundamentally Flawed?

VOC programmes are highly likely to generate unreliable and misleading results, which contribute to an illusion of understanding customers.

Neal Cole

Neal Cole

Monitoring Marissa: How MR And Yahoo! Face The Same Uncertain Future

The biggest challenge facing both Yahoo and the MR industry is the ability to captivate and retain audiences.

JD Deitch

JD Deitch

Chief Operations Officer at Cint

Research Methodologies

Is Online Sample Quality A Pure Oxymoron?

Why is nobody here addressing the elephant in the room? It’s not just sample quality. It’s survey quality.

Scott Weinberg

Scott Weinberg

Data Quality, Privacy, and Ethics

Personal Data: A Threat Or An Opportunity For Our Industry

How will people’s willingness to share their data, personal and otherwise, with us change over the next few years?

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Four Reasons That Surveys Behave Badly And What You Can Do About It

Bad survey results are toxic. Here are four reasons that surveys behave badly and what you can do about it.

Joel Rubinson

Joel Rubinson

President at Rubinson Partners Inc

Consumer Behavior

How Widespread Is Geofencing In Market Research?

Apparently the number of mobile fieldwork suppliers with fully functional geofencing is amazingly low. Why?

Scott Weinberg

Scott Weinberg

Insights Industry News

Is Your Focus Strategic or Tactical? Why Not Both?

It is important to consider both the strategic and the tactical to get a complete picture of your research.

Ellen Woods

Ellen Woods

Research Methodologies

Cat Polling To Replace Traditional Political Polling

Canadian polling & market research agency Zinc Tank is pleased to announce the launch of its Pet Electoral Tracking Study (PETS) on April 1.

Brian Singh

Brian Singh

Founder & Managing Director at Zinc Tank Inc

CEO Series

The Transformation Series: Paul McDonald of Google Consumer Surveys

I recently conducted with Paul McDonald of GCS, and all of it deserves the close attention of the marketing insights industry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Do Incentives Commoditize Surveys Or Reinforce The Relationship Economy?

New studies on the topic of MR and incentives indicate that the old idea of a transactional model of incentives may not be enough.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Why Survey?

Research Methodologies

Why Survey?

Survey research has been declared dead before, yet it is still with us. In the ’90s, for example, plummeting response rates were often portrayed as th...

Kevin Gray

Kevin Gray

President at Cannon Gray

CEO Series

The Coming Rebirth of Market Research?

In a world where we don’t necessarily need to ask questions to get answers, what is the role of the market research industry?

Larry Friedman

Larry Friedman

Research Technology (ResTech)

Pew Research Discusses Their Experiments With Google Consumer Surveys

Scott Keeter of Pew Research Center talked about Pew’s experiments with Google Consumer Surveys at the AAPOR annual conference in Boston.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Cheap, Fast, And Good?

There’s an old adage in research: Cheap, Fast, or Good…you can have any two of those three, but not all three. Or can you?

Ron Sellers

Ron Sellers

#reThink13 : Lead Into Gold (And Back Again)

Tom Ewing with his run down of the themes so far in re:Think 2013: the rise of Data Synthesis

Tom Ewing

Tom Ewing

CEO Series

The CEO Series: #reThink13 Edition – Chris Fanning of Survey Sampling International

Investor Jonathan Ewert interviews Chris Fanning, CEO of Survey Sampling International on the investment opportunity in Market Research.

Jonathan Ewert

Jonathan Ewert

Chief Executive Officer - Wellesley Information Services / President / Chief Research Officer at Catalyst Investors

Research Technology (ResTech)

Why (And When) We Like Google Consumer Surveys

Google Consumer Surveys provides managers with an easy to use, inexpensive source of consumer feedback to help decision making.

Dominique Romanowski

Dominique Romanowski

Vice President at MMR Strategy Group

Research Methodologies

The High Cost of Dissatisfaction

How patient satisfaction surveys are being used to reward and punish hospitals.

Adam Di

Adam Di

Managing Partner at Sentis Market Research

Brand Strategy

Is Market Research Reliable?

Findings from Morpace’s May 2012 omnibus survey shed light on how reliable normal people find market research results.

Greg Deinzer

Greg Deinzer

Research Director at Morpace

Jeffrey Henning’s #MRX Top 10: All Atwitter About Twitter Surveys

Of the 1,910 unique links shared by the #MRX community in the past two weeks, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Get Into Their Shoes Before Getting Into Their Minds

Before you put any questionnaire in the field, take the survey yourself as a respondent. You’ll be surprised what you find.

Ron Sellers

Ron Sellers

Revisting 8 Things I Would Do if I Were a Market Research Company

Jason Anderson revisits his ‘8 Things I Would Do if I Were a Market Research Company’ after two days of discussion and sharing at MRMW.

Jason Anderson

Jason Anderson

Owner at Datagame

Jeffrey Hennings’s #MRX Top Ten – The Want Button: Client-side Tweeters, Quality Surveys & Researcher/Consultants Wanted

Of the 1,500 unique links shared on #MRX last week, here are 10 of the most retweeted.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

Updated! Everything You Ever Wanted To Know About Google Consumer Surveys

Four unique interviews with the Google Consumer Surveys team – compiled for your review.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

DIY Tools and the Changing World of Marketing Research

Dave Goldberg of SurveyMonkey discussed “DIY 2.0” at the MRA’s Annual Conference in San Diego.

Jeffrey Henning

Jeffrey Henning

Chief Research Officer at Researchscape

Research Technology (ResTech)

What is Google Up To With Consumer Surveys?

GCS is just one step in Google’s march towards becoming the world’s go-to company for all things analytic and intelligence.

Cambiar null

Cambiar

Guest blogger at Cambiar

Google Makes Their Market Research Play: Now What?

Brand Strategy

Google Makes Their Market Research Play: Now What?

The announcement that Google had launched a formal market research offering sent shock waves through the industry today.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Re:thinking Research with the ARF

Next week marks the beginning of a pretty intense period of travel and events for me, but I can’t think of a better way to kick it off than with the a...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Who’s Responsible for Lousy Questionnaire Design?

Who’s really responsible for poor questionnaire design? Clients – or Agencies? Maybe both? Edward Appleton shares his take.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Debating Research Gamification

GreenBook and NewMR hosted The Gamification Challenge. It was a fun and thought provoking debate on an important topic for market research.

Tamara Barber

Tamara Barber

Insights Industry News

“DIY” Gets Empowered: A Quick Analysis Of The SurveyMonkey/MarketTools Deal

SurveyMonkey is acquiring MarketTools in a deal that values SurveyMonkey at roughly $1 Billion.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Consumer Behavior

Reflecting On The Reality Of Research: A Pre-BAQMaR Conference Interview With Orlando Wood

The BAQMaR Annual Conference is being held December 8th in Ghent, Belgium. It’s going to be one heck of an event, with a stellar line-up of true leade...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Objects in Mirror Are Closer Than They Appear

“The survey” and “some groups” are going the way of the dodo bird, to be replaced by new market research techniques.

Kevin Lonnie

Kevin Lonnie

Founder & CEO at KL Communications Inc

Research Methodologies

Market Research and the Smartphone: Star Crossed Lovers or Something Else?

Smartphones are powerful and mobile. This has serious implications for MR, particularly with respect to where and how we deliver surveys.

Allan Fromen

Allan Fromen

Insights Industry News

Step 1: Get Out of the Survey Business

There are several things I would do if I were a market research company. Here’s the first thing I’d do.

Jason Anderson

Jason Anderson

Owner at Datagame

Research Technology (ResTech)

A Sparq of Innovation for Online Research? Vision Critical Does It Again.

Vision Critical launches new Quick Reports analytical tool and Global Panels offering for their Sparq online research platform.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

CEO Series

EFM Past & Future, Innovation & Star Trek: An Interview With Jeffrey Henning

Wrapping up my “newsmaker” interview series is a discussion with Jeffrey Henning, CMO of Affinnova. Jeffrey made news a while back when he left Vovici...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Methodologies

Two Cheers for Mobile? Maybe, Maybe Not: MRMW 2011

Whether it’s ready for prime time or not mobile research is not just here to stay, it’s poised to grow very quickly.

Reg Baker

Reg Baker

Quick Picks: Surveys, Social Media & Punditry

Lenny Murphy shares some odds and ends of things on his mind with these four “mini posts” on surveys, social media, and punditry.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Research Technology (ResTech)

Smartphone Surveys Prove Their Validity in Marketing Research

A recent study shows that smartphone-based surveys offer degrees of freedom beyond today’s commonly accepted mobile research practices.

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Only 2 Weeks To Go! See The Future Of Market Research Take Shape At The IIR TDMR

The GreenBook is proud to be a media partner of the Technology Driven Market Research Event and we are pleased to invite you to join us May 2-3, 2011 ...

Leonard Murphy

Leonard Murphy

Chief Advisor for Insights and Development at Greenbook

Insights Industry News

Market Research Is Dead, Long Live Market Research

Rich Raquet brings glad tidings for the new year, and a warning of threats facing market research in 2011.

TRC Market

TRC Market

Research Methodologies

Garbage In, Garbage Out

Posting a poll on your website does not make it valid research.

Ron Sellers

Ron Sellers