Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I’m going to try to put the arguments to rest and prove that 2011 was the tipping point. Continue reading »

I just talked to Vivek Bhaskaran, the Founder and CEO of SurveySwipe and he is offering his mobile community platform for free for the first 3 months to see if this is right for you. Continue reading »

Anyone who is watching the market research space may have noticed an interesting thing happening; panels are reinventing themselves. Yes, those companies that have prospered so much during the online research boom days are faced with the same challenges as the rest of the industry, and using the same killer instincts that prompted their formation in the heydays of the early part of the new millennium, they are acting accordingly and are making some big changes. Continue reading »

3 weeks to go until the IIR Technology Driven Market Research event in Chicago, and we’re down to the last few interviews with presenters! Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it’s a doozy! Always outspoken, irreverent, and most of all smart, Vivek revels in challenging the status quo. This strategy has put them dead-center in the “DIY” debate, and getting his take on that issue is one of the highlights of the interview. I think you’ll find this interview lively, engaging, and very relevant to what’s happening within the market research industry today. Continue reading »

By Bill Weylock

Sometimes it pays to be connected!

My good friend Leonard Murphy clued me in on a very interesting project that I think the whole industry should be paying attention to. This Sunday, four leading market research agencies …

Now that the Holidays are over and we’ve put 2010 behind us, it’s time to start planning for that perennial tradition in Market Research: conferences and seminars! There are a bevy of events coming up that are near and dear …