Posts Tagged ‘SurveySwipe’

1,000,000 Apps: Yes, 2011 Was The Mobile Tipping Point

Posted by Leonard MurphyFriday, December 2, 2011, 4:00 am 2 Comments
Despite reaching critical milestones such as global ubiquity of mobile coverage, 30% global penetration of smartphones (over 60% in the U.S.), overtaking the PC in shipments, and this week reaching the milestone of 1,000,000 apps available in the marketplace some naysayers hold on to the idea that the mobile revolution is an isolated event, not an evolutionary leap. In this post I'm going to try to put the arguments to rest and prove that 2011 was the tipping point.
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Co-creation, Consumer Behavior, Consumer Experience, Consumers, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Reports and Whitepapers, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Reinventing Panels

Posted by Leonard MurphySaturday, June 11, 2011, 9:05 am 1 Comment
Anyone who is watching the market research space may have noticed an interesting thing happening; panels are reinventing themselves. Yes, those companies that have prospered so much during the online research boom days are faced with the same challenges as the rest of the industry, and using the same killer instincts that prompted their formation in the heydays of the early part of the new millennium, they are acting accordingly and are making some big changes.
This was posted under category: Best Practices, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumers, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Lead Up To The IIR TDMR: Interview with Vivek Bhaskaran of Survey Analytics

Posted by Leonard MurphyWednesday, April 6, 2011, 21:56 pm 4 Comments
3 weeks to go until the IIR Technology Driven Market Research event in Chicago, and we're down to the last few interviews with presenters! Today I bring you my conversation with Vivek Bhaskaran, CEO of Survey Analytics, and it's a doozy! Always outspoken, irreverent, and most of all smart, Vivek revels in challenging the status quo. This strategy has put them dead-center in the "DIY" debate, and getting his take on that issue is one of the highlights of the interview. I think you'll find this interview lively, engaging, and very relevant to what's happening within the market research industry today.
This was posted under category: Best Practices, Branding, Business Leadership, Business Practices, Co-creation, Consumer Behavior, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,

Watching the Watchers: Mobile Ethno Throws a Super Bowl Party

Posted by Bill WeylockThursday, February 3, 2011, 14:50 pm 2 Comments

By Bill Weylock

Sometimes it pays to be connected!

My good friend Leonard Murphy clued me in on a very interesting project that I think the whole industry should be paying attention to. This Sunday, four leading market research agencies …

This was posted under category: Consumer Anthropology, Consumer Behavior, Emerging Techniques, Ethnography, Hybrid Approaches, Industry News, Innovation in Market Research, Insights, Leadership, Mobile, Mobile Research, Respondent Engagement, Social Media, Strategy, Technology, Transformation Tags: , , , , , , , , , , ,

Be There Or Be Square!

Posted by Leonard MurphyWednesday, January 5, 2011, 8:31 am No Comments

Now that the Holidays are over and we’ve put 2010 behind us, it’s time to start planning for that perennial tradition in Market Research: conferences and seminars! There are a bevy of events coming up that are near and dear …

This was posted under category: Best Practices, Business Leadership, Emerging Techniques, Events, General Information, Industry News, Industry Trends, Innovation in Market Research, Market Research Techniques, Mobile, Mobile Research, Online Research, Strategy, Technology, Transformation Tags: , , , , , , , , , , , , , , , , , ,