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Posts Tagged ‘Susan Abbott’

Is Qual Evolving to Extinction?

Posted by Jim BrysonTuesday, November 11, 2014, 6:49 am 16 Comments
We know that qualitative research is evolving. But, is it thriving or dying?
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Don’t Blame The Focus Group For Leaders’ Shortcomings

Posted by Susan AbbottWednesday, March 9, 2011, 8:56 am 1 Comment
In an age of hyper-competition in virtually every industry, and rising consumer expectations, it seems curious that anyone would be criticized for listening to their customers. But even as the exhortations to be customer focused have grown louder, one of the key tools for good listening – the focus group – regularly comes under criticism.
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