Posts Tagged ‘SWOT analysis’

Consumer Collaboration: Get it Right, Get it Going, Make it Sustainable

Posted by Anouk WillemsThursday, January 29, 2015, 7:51 am 1 Comment
Based on a recent InSites Consulting study among 735 participants of 11 ongoing Consumer Consulting Boards (also known as online research communities), we identified 3 steps to make your consumer collaboration a real success in the long run.
This was posted under category: Behavioral Economics, Best Practices, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Marketing, Online Qualitative Research, Online Research, Reports and Whitepapers, State of the Industry, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , ,

My Life On The “V List”: How Social Media Reach & Influence Translate Into Offline Opportunity

Posted by Leonard MurphySunday, February 12, 2012, 15:24 pm 8 Comments
Since I finally accepted the truth that I have become a brand, I've become increasingly aware of the parallels between my own journey and how companies can use a similar model to build their own brands and compete effectively against far larger organizations. Here's how it works.
This was posted under category: Association News, Associations, Best Practices, Branding, Brands, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, GRIT, Industry News, Industry Trends, Insights, Leadership, Market Research, Market Research in the Mobile World, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

How Business Savvy a Market Researcher are You?

Posted by Edward AppletonTuesday, July 12, 2011, 6:10 am 3 Comments
There's absolutely nothing wrong with the concept of delivering an insight that leads to a better marketing or business decision. But to what extent do we MR professionals really understand the realities of those making the decisions - in marketing, sales, finance and general management, to name a few?
This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Contributors, Economic Trends, Effective Marketing, General Information, Industry Trends, Insights, Leadership, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , , , , , , , , , , ,