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Posts Tagged ‘Synovate’

The 50 Most Innovative Companies In Market Research

Posted by Leonard MurphyFriday, January 31, 2014, 9:24 am 18 Comments
Who are the 50 companies considered to be most innovative in the market research industry? Here is the list.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Big Data, Branding, Brands, Business Leadership, Business Practices, Effective Marketing, Emerging Techniques, General Information, GRIT, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Marketing, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s #MRX Top 10: Mobilizing MR for Marketing, Mobile Research & Big Data

Posted by Jeffrey HenningSaturday, September 15, 2012, 9:02 am 2 Comments
Of the 1,727 unique links shared by the Twitter #MRX community in the past two weeks, here are the top ten most influential.
This was posted under category: Association News, Associations, Best Practices, Big Data, Blogs, Branding, Brands, Business Leadership, Business Practices, Consumer Experience, Digital Marketing, Economic Trends, Events, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Online Research, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Thoughts on the 2012 Honomichl Report of Top 50 Market Research Companies

Posted by Leonard MurphyFriday, June 29, 2012, 6:42 am 2 Comments
The estimable Larry Gold and Jack Honomichl of Inside Research just published the 2012 Honomichl Top 50 Report (the 39th edition!), which is the perennial benchmark that the research industry uses to measure financial success. What does it tell us about the possible future of the industry?
This was posted under category: Association News, Associations, Best Practices, Brands, Business Leadership, Business Practices, Digital Marketing, Emerging Techniques, General Information, Human Capital, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Reports and Whitepapers, State of the Industry, Strategy, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The 50 Most Innovative Companies in Market Research (A GRIT Excerpt)

Posted by Leonard MurphyThursday, March 15, 2012, 6:37 am 7 Comments
These are the Top 50 firms submitted by GRIT respondents as the most innovative in the industry. The goal of this avenue of inquiry is to glean insight on the drivers of perception around what makes a firm innovative in order to understand how MR firms are capitalizing on the idea of “innovation” to grow their businesses. We believe that this list, developed by our peers within the industry, is a true measure of how successfully these companies are leveraging this brand attribute.
This was posted under category: Best Practices, Blogs, Branding, Brands, Business Leadership, Co-creation, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

GRIT Sneak Peek: The Industry Names The Top 10 Most Innovative Market Research Firms Of 2011

Posted by Leonard MurphySunday, January 15, 2012, 16:35 pm 4 Comments
I have pulled a snapshot from the banners that show the Top 10 and the breaks by Client/Supplier and tenure. I also added their previous ranking information and indicated the change from 2010. More analysis will be in the report, due to be published in February.
This was posted under category: Blogs, Branding, Brands, Business Leadership, Business Practices, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, General Information, GRIT, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research in the News, Market Research Techniques, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s Top 20 #MRX Stories of the Year

Posted by Jeffrey HenningTuesday, December 13, 2011, 14:08 pm 2 Comments
Here are the top 20 stories discussed on the Twitter #MRX community in 2011, based on the number of unique retweets received in their first week.
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Honomichl Global 25: Only A Part Of The MR Story

Posted by Leonard MurphyTuesday, August 16, 2011, 22:15 pm 2 Comments
MRWeb reported today about the positive news contained within the Honomichl Report about the recovery of the Global 25, and as I pointed out previously the story is mixed at best, with some true organic growth but most recovering to 2009 levels, and a few declining further. I love the work that Jack and Larry do, but I am reminded once again that this is only a snapshot of a segment of the MR space and although helpful, it is incomplete.
This was posted under category: Association News, Associations, Brands, Business Leadership, Economic Trends, Emerging Techniques, General Information, GRIT, Industry News, Industry Trends, Leadership, Market Research in the News, Research Industry Trends Report, Research Industry Trends Survey, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s Top 10 #MRX Stories: Merger Mania, Mobile Mania

Posted by Jeffrey HenningMonday, August 8, 2011, 9:03 am 2 Comments
Here are the top 10 links of the 2,056 unique links share on the Twitter #MRX community the past two weeks.
This was posted under category: Association News, Associations, Best Practices, Blogs, Branding, Brands, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, LinkedIn Discussions, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Jeffrey Henning’s Top 10 #MRX Stories: Memes, Mobile, ‘Mpact and Manners

Posted by Jeffrey HenningTuesday, June 28, 2011, 6:00 am 3 Comments
There’s now ample opportunity to stay on top of what the market research community is saying in the Twitter-sphere. In addition to our weekly coverage on the top #MRX tweets of the week on the Innovation Evolved blog, we’ll be doing a top-ten recap every two weeks right here on GreenBook. Of the 1,712 unique links shared on the Twitter #MRX community the past two weeks, the top 10 most-retweeted are collected here.
This was posted under category: Association News, Associations, Best Practices, Blogs, Business Leadership, Co-creation, Consumer Behavior, Contributors, Economic Trends, Emerging Techniques, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Innovation and the 2010 Honomichl 50

Posted by Leonard MurphyMonday, June 27, 2011, 13:40 pm 1 Comment
The full version of the 2011 Honomichl Top 50 Report was released earlier than expected last week. We had previously looked at the Top 10 about 2 weeks ago, but I think it's useful to look at the full list and contrast it with the GRIT 50 Innovative firms to understand the relationship between innovation as a driver of revenue growth.
This was posted under category: Association News, Associations, Best Practices, Branding, Business Leadership, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research in the News, State of the Industry, Strategy, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,