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Posts Tagged ‘System 1’

Implicit Testing in Consumer Product Research

Posted by Daniel BlattMonday, November 7, 2016, 6:00 am 1 Comment
Consumer product research is critically important to win market share.
This was posted under category: Best Market Research Companies, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Fresh Voices, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research Techniques, Marketing, Marketing Research Companies, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, Text Analytics, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Non-Conscious Consumer: Why it is so important to understand why people do what they do

Posted by Alex HuntWednesday, October 26, 2016, 6:00 am 3 Comments
We know is that consumers make choices about products and brands without consciously processing the reasons why. They are not sleep walking, or “unconscious,” yet they are “non-conscious” of what their brains are processing when they choose a particular product or react to a brand’s marketing efforts.
This was posted under category: Best Market Research Companies, Best Practices, Big Data, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumer Experience, Consumer Technology, Data, Digital Marketing, Economic Trends, Effective Marketing, Events, General Information, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Marketing Research Companies, Mobile Research, Neuromarketing, Neuromonitoring, Online Research, Research Companies, Respondent Engagement, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Market Research Firms, Top Marketing Research Companies, Top Research Companies, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

SYSTEM 1 POLITICS: THE RISE AND FALL OF DONALD TRUMP

Posted by Tom EwingFriday, October 21, 2016, 6:58 am 2 Comments
With three weeks to go, BrainJuicer is calling the presidential election. They don’t necessarily think she’s heading for the kind of landslide the polls indicate – but they do think Hillary Clinton has it in the bag.
This was posted under category: Behavioral Economics, Branding, Brands, Contributors, Data, Digital Marketing, Effective Marketing, Emerging Techniques, General Information, Industry Trends, innovation, Innovation in Market Research, Market Research, Marketing, Marketing Research Companies, State of the Industry, Strategy, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

System1 Politics Spotlight: Hillary Clinton

Posted by Tom EwingMonday, September 26, 2016, 6:00 am 1 Comment
The System1 Politics experiment explores the strengths and weaknesses of Democratic Party nominee Hillary Clinton.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Blogs, Branding, Brands, Consumer Behavior, Consumers, Data, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing, Online Research, Quality, Research Companies, State of the Industry, Strategy, The Global View, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Can Behavioral Science Predict Election Outcomes? We’re About To Find Out

Posted by Tom EwingFriday, September 9, 2016, 9:14 am 8 Comments
BrainJuicer has been many things but it’s never been a polling company. And it’s still not a polling company. But it is trying something new, with the launch of its System1 Politics microsite and specialist unit, applying the principles of behavioral science to the tricky business of predicting elections. Tom Ewing, Senior Director in BrainJuicer Labs and the leader of the System1 Politics team, explains what’s going on, and why the US election is a lot closer than you might think
This was posted under category: Analytics, Behavioral Economics, Best Market Research Companies, Branding, Brands, Business Leadership, Business Practices, Consumer Behavior, Data, Data Visualization, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Companies, Market Research in the News, Market Research Techniques, Marketing Research Companies, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Top Market Research Companies, Top Research Companies, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Clearing the Fog on Neuroscience

Posted by Elissa MosesFriday, February 12, 2016, 8:32 am 5 Comments
Applied neuroscience is perhaps the greatest research advancement in our lifetimes and continues to unfold with new research and development, and scientific discovery.
This was posted under category: Analytics, Behavioral Economics, Best Practices, Branding, Brands, Business, Business Leadership, Business Practices, Consumer Behavior, Consumers, Economic Trends, Effective Marketing, Emerging Techniques, General Information, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research Techniques, Marketing, Marketing Research Companies, Neuromarketing, Neuromonitoring, Online Research, Research Companies, State of the Industry, Strategy, Technology, The Global View, Transformation, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Defining Innovation as Told at #IIeX Atlanta

Posted by Annie PettitTuesday, June 23, 2015, 9:26 am 4 Comments
Though you may never need or use them, researchers need to be aware of all possible research methodologies, including their strengths and weaknesses, so that we can recommend the right tool for our clients.
This was posted under category: Analytics, Association News, Behavioral Economics, Best Practices, Big Data, Blogs, Branding, Business Leadership, Business Practices, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Consumer Technology, Consumers, Contributors, Data Visualization, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, Gamification, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Market Research, Market Research in the Mobile World, Market Research in the News, Market Research Techniques, Marketing, Mobile, Mobile Research, Neuromarketing, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Technology, The Global View, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Celebrating 15 Years Of Innovation With BrainJuicer: Looking Back & Looking Ahead With John Kearon

Posted by Leonard MurphySunday, January 11, 2015, 16:30 pm 2 Comments
In honor of BrainJuicer's 15th Birthday, here is an interview with John Kearon on his entrepreneurial journey so far, what BrainJuicer has accomplished, and what the next stage of their journey might hold.
This was posted under category: Behavioral Economics, Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Consumer Experience, Consumers, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, GRIT, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Marketing, Online Research, Research Industry Trends Survey, State of the Industry, Strategy, The Global View, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,