GreenBook Blog provides original insight into the challenges faced by the market research industry today. Contributors from both sides of the table share their expertise and offer unique perspectives on a wide variety of issues, both strategic and tactical.
http://texasceomagazine.com/?p=259
John Ellett has written a great article on Texas CEO magazine about the qualities that make up leadership in the marketing function. What struck me is that so often in the MR industry it appears that many of the …
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