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Posts Tagged ‘Target’

Let’s Not Dismiss Mobile Or Digital In-Store Just Yet…

Posted by Mark MichelsonTuesday, May 12, 2015, 7:56 am 1 Comment
Without question, the rapid adoption of smartphones is not only changing shopper behavior in many categories, but is also providing new ways for researchers to better understand consumers and their behavior in store.
This was posted under category: Analytics, Best Practices, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, Effective Marketing, General Information, Industry Trends, Innovation in Market Research, Market Research Techniques, Marketing, Mobile Research, Reports and Whitepapers, Respondent Engagement, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

The Sony Hacking Case: A Kill Shot to the Global Survey Industry or a Golden Opportunity?

Posted by Neil SeemanMonday, January 5, 2015, 8:55 am 2 Comments
Email security is vital to the industry from a business, cyber-security, and risk mitigation perspective, and, most importantly, from the perspective of maintaining general public trust in the industry. The market research industry can show leadership where many other industries are ignoring this time bomb. The industry has the most to gain – and the most to lose.
This was posted under category: Association News, Best Practices, Big Data, Business Leadership, Business Practices, Consumer Technology, Digital Consumerism, Digital Marketing, Economic Trends, General Information, Industry Trends, Innovation in Market Research, ISO, Market Research in the News, Mobile Research, Online Research, Reports and Whitepapers, Social Media, social sample, State of the Industry, The Global View, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Is America Breaking Up With Thanksgiving?

Posted by Dr. David ForbesSunday, December 1, 2013, 12:04 pm 9 Comments
To find out more about how people actually feel about Thanksgiving in general as well as their reactions to retailers’ new plans to open their doors on the holiday, we conducted research and found some surprising results.
This was posted under category: Behavioral Economics, Branding, Business Leadership, Business Practices, Consumer Anthropology, Consumer Experience, Digital Consumerism, Economic Trends, General Information, Marketing, Social Media Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Virtual Stores Drive Real Sales

Posted by Edward FranczekTuesday, December 13, 2011, 5:23 am 4 Comments
Historically, virtual stores have been used by the consumer packaged goods industry and focused on grocery, drug and mass merchandiser environments. However, marketers across a broad range of retail segments, including hardware, wireless, electronics and automobiles, are turning to virtual stores to address a variety of sales and research needs.
This was posted under category: Best Practices, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Innovation in Market Research, Market Research Techniques, Online Research, Respondent Engagement Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,