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Posts Tagged ‘Target’

Jeffrey Hennings’s #MRX Top Ten – Hashtag Halo: Social Media Research in Context

Posted by Jeffrey HenningMonday, March 5, 2012, 11:00 am No Comments

Here are the Top 10 stories shared on the Twitter #MRX community the past two weeks: Continue reading »

This was posted under category: Best Practices, Blogs, Business Leadership, Business Practices, Consumer Experience, Contributors, Economic Trends, Effective Marketing, Gamification, Industry Trends, Innovation in Market Research, Market Research in the News, Reports and Whitepapers, Respondent Engagement, State of the Industry, Uncategorized Tags: Adriana Rocha, Affinnova, Ben Leet, Datasift, ESOMAR, Finn Raben, Francesco D’Orazio, gamification, Grant McCracken, Jeffrey Henning, Lynnette Leathers, Mindspot, Pinterest, predictive analytics, social media analysis, Target, The Artist, Twitter, Twitter #MRX community, uSamp

Virtual Stores Drive Real Sales

Posted by Edward FranczekTuesday, December 13, 2011, 5:23 am 4 Comments

Historically, virtual stores have been used by the consumer packaged goods industry and focused on grocery, drug and mass merchandiser environments. However, marketers across a broad range of retail segments, including hardware, wireless, electronics and automobiles, are turning to virtual stores to address a variety of sales and research needs. Continue reading »

This was posted under category: Best Practices, Branding, Business Leadership, Consumer Anthropology, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Effective Marketing, General Information, Innovation in Market Research, Market Research Techniques, Online Research, Respondent Engagement Tags: 3D store-simulation, Advanced Simulations, Andrew Reid, Behavioral Science, best practices, Betty Adamou, brands, business leadership, consumer behavior, Consumer Packaged Goods, consumers, Decision Insight, digital walk-throughs, drug, Ed Franczek, emerging techniques, ethnography, FarmVille, gamification, grocery, Haagen-Dazs, hybrid approaches, in-market test, InContext Solutions, innovation, Innovation in Market Research, insights, Jon Puleston, Kimberly-Clark, Kraft Foods Snacks & Confectionery, Kroger, leadership, market research, marketing, mass merchandiser environments, n-Store Implementation Network, Nestlé, predictive tool, Procter & Gamble, Sainsbury, shopper behavior, Skinny Cow, Social Gaming, Steve Needel, strategy, Target, technology, Tesco, the Edy’s/Dreyer’s, traditional research methodologies, transformation, trends, user experience, virtual environments, virtual ethnography, virtual shopping, virtual simulations, virtual store environments, virtual store testing, Vision Critical, Walgreens, Walmart

Oana Stroie: @Edward: Although it may seem counterintuitive, it...
edward04: I don't recall the same person seeing "I a big opp...
Holly: Great post, Ian! Marketing does always need to be ...
Oana Stroie: @Wendy - Nice to meet you too Wendy and thank you....
Leonard Murphy: @Chris, I think it's only the quirky smart people ...
Ellen: Very cool! I love your insights and feel as though...
Chris Robinson: Yet another slightly weird cat lady in market rese...
Wendy Goldman Scherer: Well, nice to meet you, Oana. It's been fun follow...
Leonard Murphy: I'm a fan of GutCheck Laura, but they didn't submi...
Laura Taylor: So surprised GutCheck is not on this list....