Posts Tagged ‘TDMR’

The CEO Series: Interview With Janet Kosloff of InCrowd

Posted by Leonard MurphyMonday, March 5, 2012, 6:53 am 2 Comments
I first became aware of InCrowd last year at the TDMR event in Chicago, and then had the pleasure of meeting more of their team at the Market Research in the Mobile World conference in Atlanta. I was impressed by their vision of using mobile crowdsourcing as an effective means of delivering timely and cost effective insights to the healthcare industry. The combination of vertical focus and expertize with innovative technology is a potent combination, and it's been great to see them grow rapidly as a result of their hard work in developing a compelling value proposition.
This was posted under category: Blogs, Brands, Business Leadership, Co-creation, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, Technology, Uncategorized Tags: , , , , , , , , , , , , , , , , , ,

TDI3: Technology Driven Intelligence, Insights & Implications – Call for Presenters Now Open

Posted by Leonard MurphyMonday, August 29, 2011, 14:39 pm 5 Comments
Today I am very pleased to announce that the Technology Driven Market Research event is now TDI3: Technology Driven Intelligence, Insights & Implications!
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Autumn Is Almost Here: It’s Conference Time!

Posted by Leonard MurphySunday, August 28, 2011, 22:15 pm 1 Comment
You can tell it's almost Autumn; the days are getting a bit shorter, cooler weather is creeping in (slowly, but surely) and there is a flurry of activity as everyone prepares for many of the big MR industry conferences and events: AMA, ESOMAR, NewMR and TMRE. Things are no different here: I am grateful to have been asked to participate in all of them, plus a few smaller ones. I'm looking forward to each for different reasons, so I thought I'd do a little rundown of the events I'm going to be involved with and why I'm excited by them. Here they are!
This was posted under category: Association News, Associations, Brands, Business Leadership, Effective Marketing, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the News, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends, Uncategorized Tags: , , , , , , , , , , , , , , , , , , , , , , ,

Quick Picks: Surveys, Social Media & Punditry

Posted by Leonard MurphyThursday, June 30, 2011, 5:01 am No Comments
As we head into the long weekend, I have six items I wanted to post about and not enough time to do full blown posts for all of them if I still want to enjoy at least some of my long 4th of July weekend. So, I hope you won't mind that I'm going to take four of those items and put them into this "odds & ends" post. They really do fit well together, so here are four "mini posts" on surveys, social media, and punditry.
This was posted under category: Association News, Associations, Best Practices, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,

Technology Driven Market Research Event: The Kickoff Session Video

Posted by Leonard MurphyTuesday, May 10, 2011, 18:14 pm No Comments
The first video of the opening session at the TDMR is up on the Spych Research You Tube Channel. This features my opening remarks on the state of the industry based on the latest GRIT Report, as well as my analysis of the major stressors impacting market research and where I think we're going as a result. This is 1 of 4 and I'll load the others on this same post as they become available.The next ones are better because I am joined by my excellent panel consisting of Roxana Strohmenger of Forrester, Kristin Luck of Decipher, and Kristin Schwitzer of Beacon Research/NewQual.org
This was posted under category: Business Leadership, Consumer Behavior, Consumers, Economic Trends, Emerging Techniques, Events, General Information, GRIT, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

On the Scene at TDMR with Ben Smithee

Posted by Leonard MurphyTuesday, May 3, 2011, 17:41 pm No Comments
Live at the Technology Driven Market Research event, Ben Smithee speaks with attendees about the event and technology in marketing research.
This was posted under category: Events, Technology Tags: ,

Blogging Live from Technology Driven Market Research Event

Posted by Leonard MurphyTuesday, May 3, 2011, 14:10 pm No Comments
GreenBook Blog is pleased to offer real-time coverage from the IIR's Technology Driven Market Research Event in Chicago via NewQual Blog and Twitter.
This was posted under category: Events, General Information, Industry Trends, Neuromonitoring, Online Research, Research Industry Trends Survey, Social Media, Technology Tags: , , ,

The GreenBook Research Industry Trends Report For Spring 2011 Is Now Available!

Posted by Leonard MurphyTuesday, April 19, 2011, 19:03 pm 1 Comment
I am very pleased to announce the release of the Spring 2011 edition of the GreenBook Research Industry Trends Report (GRIT)!
This was posted under category: Branding, Business Leadership, Business Practices, Economic Trends, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, GRIT, Human Capital, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Insights, Leadership, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,