An acceleration of change seems to be occurring. I think we have reached the tipping point already, and the flood of change is about to be felt by us all. I don’t think we have until 2020 for these changes to take place; I think they have already started, and over the next 2 years we will see a seismic shift occur within market research that will leave many gasping. Continue reading »

Let’s just put it out there: I am an unabashed fan of Affinnova. I think they are a VERY smart company and are a prime example of of the type of firm that will flourish in the future of market research. After reading this interview with CEO Waleed Al-Atraqchi I think you’ll see why. Continue reading »

Market Research is bifurcating – becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding. Continue reading »

I first became aware of InCrowd last year at the TDMR event in Chicago, and then had the pleasure of meeting more of their team at the Market Research in the Mobile World conference in Atlanta. I was impressed by their vision of using mobile crowdsourcing as an effective means of delivering timely and cost effective insights to the healthcare industry. The combination of vertical focus and expertize with innovative technology is a potent combination, and it’s been great to see them grow rapidly as a result of their hard work in developing a compelling value proposition. Continue reading »

Today I am very pleased to announce that the Technology Driven Market Research event is now TDI3: Technology Driven Intelligence, Insights & Implications! Continue reading »

As we head into the long weekend, I have six items I wanted to post about and not enough time to do full blown posts for all of them if I still want to enjoy at least some of my long 4th of July weekend. So, I hope you won’t mind that I’m going to take four of those items and put them into this “odds & ends” post. They really do fit well together, so here are four “mini posts” on surveys, social media, and punditry. Continue reading »

Robert Moran, Margaret Roller, Jeffrey Henning, Ray Poynter, and Kathleen Poulos all contribute great new perspectives to the debate on the “Future of Research”; here is a summary of their views. Continue reading »

The first video of the opening session at the TDMR is up on the Spych Research You Tube Channel. This features my opening remarks on the state of the industry based on the latest GRIT Report, as well as my analysis of the major stressors impacting market research and where I think we’re going as a result. This is 1 of 4 and I’ll load the others on this same post as they become available.The next ones are better because I am joined by my excellent panel consisting of Roxana Strohmenger of Forrester, Kristin Luck of Decipher, and Kristin Schwitzer of Beacon Research/NewQual.org Continue reading »

Ben Smithee of Spych Research did a series of interviews and recorded the opening session at the Technology Driven Market Research event. Here are the videos that are out so far! Continue reading »

Live at the Technology Driven Market Research event, Ben Smithee speaks with attendees about the event and technology in marketing research. Continue reading »