Posts Tagged ‘Technology Driven Market Research’

Sharpening the Saw: The Market Research Technology Event

Posted by Kelley StyringMonday, April 9, 2012, 11:49 am 2 Comments
Market Research is bifurcating - becoming at once more grounded in real people through the rise of ethnography and shop-along interviews where real people bring you into their real-ish lives (or as much as they can given you are an interviewer with a giant video camera in their very very clean house) and at the same time, MR is becoming more Technology centric and dependent. And, it is the intersection of these two where some true beauty happens in terms of human understanding.
This was posted under category: Best Practices, Big Data, Blogs, Brands, Co-creation, Consumer Anthropology, Consumer Behavior, Consumer Experience, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Ethnography, Events, General Information, Human Capital, Hybrid Approaches, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research Techniques, Mobile, Mobile Research, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , ,

The CEO Series: Interview With Janet Kosloff of InCrowd

Posted by Leonard MurphyMonday, March 5, 2012, 6:53 am 2 Comments
I first became aware of InCrowd last year at the TDMR event in Chicago, and then had the pleasure of meeting more of their team at the Market Research in the Mobile World conference in Atlanta. I was impressed by their vision of using mobile crowdsourcing as an effective means of delivering timely and cost effective insights to the healthcare industry. The combination of vertical focus and expertize with innovative technology is a potent combination, and it's been great to see them grow rapidly as a result of their hard work in developing a compelling value proposition.
This was posted under category: Blogs, Brands, Business Leadership, Co-creation, Digital Marketing, Economic Trends, Effective Marketing, Emerging Techniques, Events, General Information, Industry Trends, innovation, Innovation in Market Research, Leadership, Market Research, Market Research in the Mobile World, Market Research Techniques, Mobile, Mobile Research, Online Research, Respondent Engagement, Technology, Uncategorized Tags: , , , , , , , , , , , , , , , , , ,

TDI3: Technology Driven Intelligence, Insights & Implications – Call for Presenters Now Open

Posted by Leonard MurphyMonday, August 29, 2011, 14:39 pm 5 Comments
Today I am very pleased to announce that the Technology Driven Market Research event is now TDI3: Technology Driven Intelligence, Insights & Implications!
This was posted under category: Best Practices, Branding, Brands, Business Leadership, Consumer Behavior, Digital Marketing, Effective Marketing, Emerging Techniques, Ethnography, Events, General Information, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research, Market Research in the News, Market Research Techniques, Mobile, Mobile Research, Neuromonitoring, Online Qualitative Research, Online Research, Respondent Engagement, Social Media, State of the Industry, Strategy, Technology, Text Analytics, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

Quick Picks: Surveys, Social Media & Punditry

Posted by Leonard MurphyThursday, June 30, 2011, 5:01 am No Comments
As we head into the long weekend, I have six items I wanted to post about and not enough time to do full blown posts for all of them if I still want to enjoy at least some of my long 4th of July weekend. So, I hope you won't mind that I'm going to take four of those items and put them into this "odds & ends" post. They really do fit well together, so here are four "mini posts" on surveys, social media, and punditry.
This was posted under category: Association News, Associations, Best Practices, Brands, Business Leadership, Business Practices, Contributors, Digital Marketing, Economic Trends, Emerging Techniques, Events, General Information, Human Capital, Hybrid Approaches, Industry News, Industry Trends, Innovation in Market Research, Leadership, LinkedIn Discussions, Market Research in the News, Market Research Techniques, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Strategy, Trends Tags: , , , , , , , , , , , , , , , , , , , , ,

Technology Driven Market Research Event: The Kickoff Session Video

Posted by Leonard MurphyTuesday, May 10, 2011, 18:14 pm No Comments
The first video of the opening session at the TDMR is up on the Spych Research You Tube Channel. This features my opening remarks on the state of the industry based on the latest GRIT Report, as well as my analysis of the major stressors impacting market research and where I think we're going as a result. This is 1 of 4 and I'll load the others on this same post as they become available.The next ones are better because I am joined by my excellent panel consisting of Roxana Strohmenger of Forrester, Kristin Luck of Decipher, and Kristin Schwitzer of Beacon Research/NewQual.org
This was posted under category: Business Leadership, Consumer Behavior, Consumers, Economic Trends, Emerging Techniques, Events, General Information, GRIT, Human Capital, Hybrid Approaches, Industry News, Industry Trends, innovation, Innovation in Market Research, Insights, Leadership, Market Research Techniques, Mobile, Mobile Research, Online Research, Reports and Whitepapers, Research Industry Trends Report, Research Industry Trends Survey, Social Media, State of the Industry, Technology, Transformation, Trends Tags: , , , , , , , , , , , , , , , , , , , , , , , , ,

On the Scene at TDMR with Ben Smithee

Posted by Leonard MurphyTuesday, May 3, 2011, 17:41 pm No Comments
Live at the Technology Driven Market Research event, Ben Smithee speaks with attendees about the event and technology in marketing research.
This was posted under category: Events, Technology Tags: ,