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Posts Tagged ‘tests of significance’

Causation Matters

Posted by Kevin GrayMonday, June 6, 2016, 7:00 am 2 Comments
Whether or not we are conscious of it, much of marketing research involves ideas about causation.
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Raise Your Hand If The Truth Starts At .05

Posted by Scott WeinbergFriday, September 6, 2013, 7:56 am 16 Comments
When we run crosstabs and other common tests of significance, these tests assume normalized populations and samples drawn randomly. I argue this scenario is a rarity in real-world conditions.
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